Social Media B2B

The following posts do not completely fit a theme, but there is a heavy Twitter bias. Three of the posts below provide tips for using Twitter, and the style of each post is different (Subliminal message: Here are three ways you can share ideas on the same topic.). One provides an interactive transcript of a Twitter chat, the second has experts sharing views on the topic and the third is a quick list from the blogger. You should be able to find some new ideas across these three posts. We have highlighted a post that shares 8 marketing metrics to track, as knowing what to track and report on is critical to tracking your success. And finally, Paul Gillin writes about the difference between B2B and B2C marketing, which was part of the inspiration for his new book with Eric Schwartzman.

Twitter for B2B Marketing
from MI6 Agency
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers.
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Savvy Speaks: Best B2B Twitter Tips
from Savvy B2B Marketing
Unless you’re living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two – Twitter in particular. Along with the enthusiasm (hype?), there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect.
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Social Media Minute: 11 Twitter Uses for B2B Marketing
from MLT Creative
Just in time for 2011, here are 11 uses for Twitter for B2B marketing:
1. Post links to your website, blog, e-newsletter or anything else digital on your Twitter account.
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8 Marketing Metrics Keeping the Revenue Engine Humming
from The B2B Lead
B2B Marketers listen up. If you haven’t already heard the finish line has moved.

It’s not at large numbers of impressions anymore (and uh oh if you are). Double digit email open and click thru rates won’t get you there. And, while still cool, it’s not about seeing which social media tool can drive you the most traffic.

The finish line is now at real, measurable revenue.
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How B2B and B2C Marketing Are Different
from Paul Gillin
My fourth book, Social Marketing to the Business Customer, came out this week. While the purpose of this is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months.
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Share any B2B posts that you have seen and have made an impact on you this week below.

Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen or on Google+.