This list of funny B2B videos includes two of my own projects, one each from Cisco and IBM, which seems both reasonable and in compliance with Sarbanes-Oxley. To keep the comparisons somewhat fair, I’m going to exclude videos for smaller ticket products (e.g. FedEx, Nextel, Staples) since their addressable markets are much closer in size [...]
Friday, January 28, 2011
Today’s post roundup is brought to you by the number 5. Each of the following posts offers 5 tips about some aspect of social media and B2B marketing, therefore giving you 25 nuggets of goodness on this Friday. Have you seen other recent posts offering advice in fives? Let us know in the comments below. Top [...]
Wednesday, January 26, 2011
Last year I spent about a month examining the B2B social space across the globe. For context, I head up social media at a B2B software + services company, and we sell our products globally. As we’re entering this space, we know that what works on Facebook here in the US might not work on [...]
Tuesday, January 25, 2011
Next week I will be traveling to Austin, Texas to speak at the Digital Marketing Forum. My New To You session at this MarketingProfs event is Social Media Best Practices to Heat Up Your Marketing, where I will be presenting with Alan Belniak (@abelniak) and Sharon Mostyn (@SharonMostyn). If you are attending this conference, it [...]
Monday, January 24, 2011
With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. Here’s a list of 15 tools you may find useful: 1. BirdHerd BirdHerd is Twitter made easy for groups and teams to update [...]
Friday, January 21, 2011
The following posts do not completely fit a theme, but there is a heavy Twitter bias. Three of the posts below provide tips for using Twitter, and the style of each post is different (Subliminal message: Here are three ways you can share ideas on the same topic.). One provides an interactive transcript of a [...]
Thursday, January 20, 2011
As more B2B companies explore social media, the question of ownership always comes up. Many experienced practitioners will tell you that social media needs to pervade an entire organization and one department can’t own it. But reality must rear its ugly head and claim that your company is just getting started, and someone needs to [...]
Tuesday, January 18, 2011
I kicked off a series on the growing impact of social media on B2B sales. My objective for this series is to explore how social selling techniques can increase sales productivity throughout the sales cycle, and share real-life success stories from both large and small B2B sales organizations as emerging best practice examples. This post [...]
Friday, January 14, 2011
Today’s topic is influence. We have collected some recent posts on the topic including a tools roundup that goes way beyond Klout, another post in the great ongoing series of posts about influence from Valeria Maltoni (who is speaking on the topic at SXSW), data about how quality content relates to influence, steps to build [...]
Thursday, January 13, 2011
Every job requires a variety of skills to be successful, and social media marketer or communicator or specialist at a B2B company is no different. But when you start to list out the skills and realize the level of competency required for this postion, it becomes daunting to find individuals with all of them. If [...]
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Sunday, January 30, 2011
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