The Big List of 2011 B2B Social Media and Marketing Predictions

As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. The following list of predictions covers many aspects of B2B marketing beyond social media. We present this list, just as we present our 2011 predictions, not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources. And not just money, but time to learn about what is likely on the way, or in some cases already here.

Why 2011 will be the year of social-media convergence
Interview with Jay Baer
Jay predicts that social media targeting will occur this coming year. He expects companies will be able to send updates on social platforms to a select, targeted list of their followers.

11 B2B Marketing Predictions for 2011
by Paul Dunay
As Paul is a Facebook Marketing specialist, several of his predictions focus on the platform he knows so well, Facebook. He also addresses mobile and the increased profile and importance of social media throughout an organization.

12 Customer Experience Trends for 2011
by Omar Zaibak
One of the biggest changes that continues to influence the customer experience is the possibility that each and every experience can be shared with a wide network of people using social media.

Predictions for B2B Marketing in 2011
by David Raab
Social media will continue to grow in importance and companies that can find the right tools and integrate it into their businesses will see more success with it. Marketing automation and content marketing will also be major factors in 2011.

B2B Marketing Predictions For 2011
by Michael Brenner
This is a great example of a prediction post that is really of list of reminders of things that B2B marketers should already be focusing: marketing and sales alignment, inbound marketing, customer retention and roi.

Predictions for 2011: The End of B2B Sales & Marketing as We Know It?
by Tom Pisello
Tom provided his own summary, which I will quote directly. Click through for the details. “B2B sales and marketing is fundamentally being shaped in 2011 by the Internet empowered buyer, increased skepticism, information overload and Frugalnomics, driving the need for key investments in content marketing, personalization, interactive tools and sales enablement.”

2011 B2B Marketing Predictions
by Chris McGovern
Chris is predicting more CFO-driven marketing planning, increased importance of tablet computing, more direct targeting and the rise of customer communities in B2B marketing.

Digital marketing predictions for 2011
by B2Bento
Our friends at B2Bento expect to see more B2B mobile apps, continued expansion of company digital footprint to social outposts beyond their website and an expansion of SEO to sites beyond Google.

11 Predictions for 2011: Marketing Agency Execs Look Ahead
from Northeast Ohio Communications Advocates (NOCA) Forum
These are good predictions for agencies of what is to come in 2011, but here’s the most powerful prediction, “Every marketer needs a social media strategy and everyone in a company needs to be able to speak directly with customers, including the CEO.”

6 Demand Generation Predictions For 2011
by Jesse Noyes
Eloqua outsourced their predictions to others, including a couple included here, and they look to context, content, targeting and empowerment to make a difference for companies in 2011.

What is Social Media’s Next Big Thing?
by Mark Schaefer
Social media is coming to the enterprise and Mark tells us why this makes sense.

5 Social Media Predictions for 2011
by Dan Robles
These predictions were made in 2009, so it is interesting to read what the future looks like without the perspective of 2010.

Social media predictions for 2011
by Jason Lipscomb, DDS
And just to show that social media really has filtered down to all small businesses, here are predictions from a dentist in Virginia. That’s right, a dentist who is not only using social media, but understands it enough to predict where it is going in his industry. Now about those cavities.

If you have found any other prediction posts for 2011, please share them in the comments below.


  1. says

    Thank you, Jeff, for including B2Bento’s predictions in this much-vaunted list. Cherish this connection very much!

    Asuthosh (for the @B2Bento team)

  2. says


    Thanks for adding a link to Geno’s post. At first I thought it was an affiliate dig at me, but a quick scan through the predictions, and I realized that they are not to far afield from the predictions listed her.

  3. says

    Jeff, I wouldn’t dig at you – affiliate marketing sometimes gets a bad reputation but you might be surprised at the caliber of incredibly intelligent people in the space.


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