Finding new ways to market your B2B company can sometimes be difficult. The buying process is different and more complex than the B2C buying cycle. Many of the social media marketing tips and tricks these days are focused on B2C businesses and they are not easily applied to the unique aspects of B2B. Many new internet [...]
Thursday, December 23, 2010
2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. Below are the 10 most popular posts from the past 12 months. Since older posts have an advantage in this popularity contest, not only [...]
Tuesday, December 21, 2010
I recently had the opportunity to share the screen with David B. Thomas (@davidbthomas) of New Marketing Labs and discuss my predictions for B2B Social Media for 2011. Even though you may have read the predictions, watch the video to hear us talk about them. Dave brings additional perspective to the conversation with his experience [...]
Friday, December 17, 2010
As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. The following list of predictions covers many aspects of B2B marketing beyond social media. We present this list, just as we present our 2011 predictions, not to predict the future [...]
Wednesday, December 15, 2010
Anyone using social media to communicate for their B2B company sees change on a regular basis. There are new tools released seemingly every day. There are companies trying new things to reach their customers and prospects all the time. People are discussing case studies and examples of social media approaches that work, and even [...]
Monday, December 13, 2010
In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions, the adoption curve was not as steep as we anticpated. There have been lots of surveys indicating that spending on social media will grow, so we will not predict that, because we already know it [...]
Friday, December 10, 2010
B2B Marketers are more successful in social media when their campaigns are integrated and all tactics align towards achieving the same goals. Since email marketing is a key tactic for B2B companies, here are some recent articles covering a variety of topics related to email marketing. Send Subscribers Your Season’s Greetings with Email Marketing from Blue Sky [...]
Thursday, December 9, 2010
Technology solutions company Softchoice wanted to better understand how to market to their B2B customers, so they asked them. This is a common approach, but since the company serves thousands of customers across North America, asking their opinion became formal survey. Their findings were based on four key areas of marketing: desktop browsing, mobile, email [...]
Wednesday, December 8, 2010
Even though LinkedIn has grown to over 85 million users worldwide, there are other global sites that people at B2B companies use to build their business networks. The two biggest are Viadeo with 35 million users and Xing with 10 million users, but there are certainly other smaller ones where people have found success, whether [...]
Tuesday, December 7, 2010
As you create content for the social media outlets of your B2B company, whether they are a blog, Twitter or Facebook, think about who your target audience is for each piece of content. Many marketers clearly define their target audiences in marketing communication plans, but when it comes to social media, the content audience is [...]
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Tuesday, December 28, 2010
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