Here in the US, this past Friday marked the beginning of the retail holiday selling season. As more shoppers moved their purchases online, social media contributed to their choices of websites and their knowledge of the latest deals. Can social media help with B2B sales as we close out the year and head toward the holidays? Let’s look at some examples.
If you answered yes to any of these questions, you haven’t been paying enough attention to this site and you need to go back and read more posts. Social media success in B2B is not about a single tactic, or even a single themed action, but it is just like B2B sales. It is based on the long term building of relationships. Each of the above examples can contribute to sales if they are in the context of larger activities and are part of the relationship building process.
What are some ways you are reaching out to your customers with social media this holiday season?