Here in the US, this past Friday marked the beginning of the retail holiday selling season. As more shoppers moved their purchases online, social media contributed to their choices of websites and their knowledge of the latest deals. Can social media help with B2B sales as we close out the year and head toward the [...]
Monday, November 29, 2010
Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Whether its a webinar or a multi-day conference, leveraging social media can help event organizers extend the event's visibility, attendance and pre-event conversations.
Tuesday, November 23, 2010
Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Without getting into the mechanics of SEO (lots of SEO resources here), this process generally starts with keywords. Use the Google Keyword Tool to get started, as well as creating [...]
Friday, November 19, 2010
As I gather a handful of relevant B2B social media posts that have either bubbled up through Twitter or from my RSS reader, sometimes I start with a theme and other times one emerges. It certainly makes things more interesting. Today, two themes emerged. The first is the continuing importance of education in the B2B [...]
Thursday, November 18, 2010
Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. It is worth looking at these predictions not to determine our skill at predicting the future, but to see how quickly or slowly various aspects of social media were adopted or [...]
Monday, November 15, 2010
As you have incorporated social media into communication planning for your B2B company, whether large or small, chances are you worked with the company legal team or outside firm. While these legal teams are in place to protect the interests of the company, some are just not familiar enough with social media to provide appropriate [...]
Friday, November 12, 2010
The following is a selection of posts that may be interesting reads for B2B marketers and communications professionals. This is a good way to wrap up the week and prepare for next week. Content Strategy and the Dying Art of Execution from Junta42 Don’t get me wrong, content marketing strategy is critical to the success of a content [...]
Wednesday, November 10, 2010
You have been working hard to grow your community through social media within your B2B industry. You have been blogging regularly, Tweeting (now with a capital T) and contributing to discussions on the appropriate LinkedIn Groups. You understand that slow and steady growth are what you are after in your niche, and in the long [...]
Monday, November 8, 2010
An individual in a B2B company usually realizes the value of social media for their employer before the company comes to that conclusion on their own. Oftentimes, convincing the powers-that-be that this is a space you need to be participating in is difficult. Here are four ways to make your point in a more effective [...]
Thursday, November 4, 2010
Your B2B company’s online marketing strategy needs to incorporate social media. The big question now is, “What, exactly, do we need to do?” The web is chock full of answers to that question. And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the [...]
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Tuesday, November 30, 2010
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