Social Media B2B

Twitter continues to grow and be an integral part of B2B social media plans. Yesterday I tweeted a link to a post about searching for old tweets and it really struck a chord with a lot of people. Now that Twitter does not show all tweets within their own search, marketers are looking for ways to find the older tweets. Combined with some other good reference posts about Twitter I had seen, I could see theme developing. So even though there is no alliteration I can use in a headline because Twitter doesn’t start with the same letter as five and Friday, I chose to go forward with this post. And while these posts are not specifically about B2B, they provide information that is relevant for B2B marketers who are looking for resources to start or improve their use of Twitter.

And just to prove that I am attracted to numbers in the headlines of posts as much as our readers seem to be, 4 out of 5 posts featured include numbers in the headline.

How to search old tweets: 10 tools, 20 features
from Tweetsmarter
Twitter’s default search only goes back a week—if that—and often chokes on multiple keyword searches. Fortunately, there ARE many great alternatives, and I’ve included a chart comparing the nine top tweet search engines below. For example, Topsy lets you search all the way back to May, 2008. Here are links to each of the nine, in order of what I’ve found most useful to least useful for general tweet searches (however, some are powerful in other ways)
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How to Customize Your Background for the New Twitter
from Mashable
Last month, Twitter unveiled a total site redesign. The new Twitter homepage is robust, more like a stand-alone application, and offers support for multimedia, keyboard shortcuts, and easy access to various types of content. The new design also has different dimensions (originally based on the golden ratio) and treats backgrounds in a slightly different way. The result is that a carefully customized Twitter background that looked fantastic on the old Twitter, may not work so well with the new design.
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13 Twitter Tips for Increasing Engagement
from Sazbean
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. Here are some tips for increasing the engagement on your Twitter profile and getting people to listen to you.
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The 9 Worst Ways to Use Twitter for Business
from Hubspot
Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter.
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4 Steps to Launching a Successful Twitter Chat
from Marketing Profs
Lisa Petrilli and I launched the inaugural edition of #LeadershipChat on Tuesday, Oct. 12, at 8 p.m. Eastern standard time. It surpassed our wildest expectations. More than 180 people from around the world joined in the conversation, and more than 1,350 tweets were sent—stunning for any chat’s first night out of the gate. But what was much more impressive to us than the numbers was the stratospheric level of the conversation.
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Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen or on Google+.