One of the biggest benefits of social media for B2B companies is how it helps drive search traffic. By better understanding the basics of search engine optimization (SEO), which is the process of making sure search engines can find your website or blog, marketers can increase the value of their social media programs. Following are more than 100 great resources to help you learn more about SEO, or brush up if it has been a while since you have dug into this topic. Even if you are pretty well-versed in SEO, there are probably some good reminders here for things that you know you need to do, but just haven’t gotten to.
And here’s an SEO tip: Notice that the link to each one of these resources below has “Search Engine” or “Search Engine Optimization” in it, not “click here” or “for more information.” These are called anchor links and sites you are linking to, in this case SEO sites, get more search benefit from these keywords than from generic terms.
Google has recently released a Search Engine Optimization Starter Guide as a pdf. Since they are responsible for approximately 65% of the search traffic in the US, it is wise to understand their approach to optimizing your sites for search.
And to provide additional perspective from outside the Googleplex campus, here’s a Beginner’s Guide to Search Engine Optimization from SEOmoz that is available via the web and a pdf download if you prefer.
Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization. Many of these are geared more towards marketers than hard-core SEO people, so they may be more relevant to you.
Search Engine Land features a list of resources for those interested in learning much more about Search Engine Optimization, including topic areas on their site and a list of other notable SEO blogs.
If you just want to brush up on the latest terms, here’s a Search Engine Glossary from SEObook.
What are some your go to sources for SEO? And do have a simple SEO tip to share with other B2B marketers?