Any marketer who works in a B2B company, no matter the size, can have run-ins with the I.T. department as they start social media planning. Forget locked down devices, blocked social media sites, control of digital assets, and what do you do if you want to start a blog. Many would suggest that the blog [...]
Tuesday, October 26, 2010
In my last post I defined social intelligence as a new form of intelligence that delivers a much broader view of the prospect. I discussed how in-context access to this intelligence will significantly boost sales productivity, enabling more successful outreach and engagement with the socially-savvy Customer 2.0. In this post I will provide three tips [...]
Friday, October 22, 2010
Twitter continues to grow and be an integral part of B2B social media plans. Yesterday I tweeted a link to a post about searching for old tweets and it really struck a chord with a lot of people. Now that Twitter does not show all tweets within their own search, marketers are looking for ways [...]
Thursday, October 21, 2010
I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. He produces regular audio shows, also called podcasts, for the agriculture industry, as well as video podcasts of conference presentations. Each show is targeted to a specific niche within the ag industry and he [...]
Tuesday, October 19, 2010
Social sharing is becoming more and more common in email marketing, but B2B marketers may be tentative about adding social sharing features to their campaigns – and with good reason. Because social sharing is such a trendy option right now, many marketers are implementing it without considering the risks. Most B2B marketers will likely find [...]
Monday, October 18, 2010
New studies constantly appear about the use of social media among B2B companies, B2C companies, as well as industries and niches within each. These are frequently shared via social networks and blogs (including this one). People also use these surveys to support, justify and sell their own use of social media. We wondered about the [...]
Friday, October 15, 2010
Jay Baer, social media strategy consultant and co-author with Amber Naslund of the Now Revolution, spoke yesterday at Blogworld in Las Vegas. I had a chance to chat with him about the changes he sees in businesses that allow them to take advantage of the real time web. Social media success is more about customer loyalty [...]
Wednesday, October 13, 2010
This week is BlogWorld Expo in Las Vegas and a fair number of bloggers will be in attendance, myself included. Whether you are attending a conference, visiting clients or taking vacation, if you have a well-read B2B blog, you need to develop a plan for the time away. This is much easier to handle if [...]
Monday, October 11, 2010
I recently wrote about how intelligence is different, and much more valuable, than data for the B2B sales professional. I described intelligence as going far beyond the basic facts and figures about companies, and creating a broader view of the prospect, which incorporates recent business events, social conversations and social relationships. In other words, social [...]
Friday, October 8, 2010
One of the biggest benefits of social media for B2B companies is how it helps drive search traffic. By better understanding the basics of search engine optimization (SEO), which is the process of making sure search engines can find your website or blog, marketers can increase the value of their social media programs. Following are [...]
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Friday, October 29, 2010
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