Social Media B2B

I have a number of speaking engagements coming up this fall and I wanted to highlight them here. I will be both presenting and moderating on a variety of topics, although they are variations on a theme, social media for B2B companies. If you are attending any of these events, make sure you say hi and let me know you are a reader of this site. We like meeting readers in person and always appreciate the feedback we get.

Lift: The B2B Social Commerce Summit (@liftsummit)
September 23
Atlanta, GA
Panel: Social Shopping for B2B
Exploring the effect of flash sales sites like Groupon, Living Social, and Woot (recently acquired by Amazon). How B2B can join the rapidly growing online trend of social shopping. How companies are utilizing new sales techniques and outlets.
Moderator: Jeffrey L. Cohen, Managing Editor of SocialMediaB2B.com
Robert Ball, CEO & Co-Founder at OfficeArrow (@RBOA)
Sam Decker, CMO at Bazaarvoice (@samdecker)
Mike Lewis, Chairman & Co-Founder at OfficeArrow (@MikeLewis_ILD)

Converge South (@ConvergeSouth)
October 1, 2:45-4:00
Greensboro NC
Presentation: Content Marketing for Small Business
In today’s challenging business environment, it is imperative to get your business in front of potential customers. Many small businesses are already under-resourced and frequently marketing gets pushed aside. This session will provide tips, tricks and tools to use existing materials and business knowledge to promote a small business online.

Blogworld and New Media Expo (@blogworld)
October 16, 3:30-4:30
Las Vegas NV
Panel: Effective B2B Social Media Strategies
This panel features case studies from Cisco, Hubspot and Kinaxis, showing how social media for these business to business (B2B) companies makes a bottom line difference. By using blogs, community forums and other social networking platforms, these three leading companies have generated significant and measurable results.

Moderator: Jeffrey L. Cohen, Managing Editor at SocialMediaB2B.com
Kipp Bodnar, Inbound Marketing Manager at HubSpot (@kbodnar32)
LaSandra Brill, Senior Manager, Global Social Media at Cisco (@LaSandraBrill)
Kirsten Watson, Director, Corporate Marketing at Kinaxis (@kirstenewatson)

Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen.