24 Full Service Tools to Manage B2B Social Media

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks that each systems supports is listed along with the price (if published).

Since most of these tools are relatively new, there’s a wide variety of features, functionality and price among the various options. We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget.

If you are using any of the SMMS tools listed, please let us know in the comments below what you love about it and can’t live without and what you wish you could change. Also let other readers know if you would recommend the tool in a similar social media environment.

Note: any tool listed in more than one category only has a description the first time it is listed.

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ENTRY LEVEL OPTIONS (Free or under $10/month)

BuzzTrac
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: Free Trial, $9/month Individual plan. Each plan has various limits on numbers of accounts and searches.

CoTweet: Standard Account
CoTweet’s standard edition offers a basic set of Twitter features with advanced team collaboration not typically available in a free social media management product.
Networks Supported: Twitter
Price: Free

HootSuite: Basic or Pro Accounts
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, WordPress
Price: Free (ad supported, up to 5 social networks), Pro $5.99/month

MediaFunnel
MediaFunnel is the Business Social Media (BSM) platform that will put you firmly in control of your organization’s Twitter and Facebook use.
Networks Supported: Facebook, Twitter
Price: Free (2 users/2 channels) or $4.95/month per user/channel

Postling
Use Postling to create content, stay organized and reach your customers. Link up your social media accounts and manage them all in one place.
Networks Supported: Facebook, Twitter, Flickr, WordPress, Blogger
Price: Free

Seesmic (Seesmic Desktop 2)
Seesmic Desktop 2 is a desktop application. It’s all you need to effectively manage your major social networks.
Networks Supported: Facebook, Twitter, LinkedIn
Price: Free

Sendible: Basic and Pro Plans
Sendible bills itself as a “one-stop-shop” for all your marketing needs.  It allows you to manage multiple social channels, email, SMS and blog accounts all from one interface. Read our Sendible review.
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: Free (Basic plan); $10/month (Pro plan)

Sprout Social
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers.
Networks Supported: Facebook, Linkedin, Twitter
Price: $9/month for 5 identities

TweetDeck
TweetDeck is a real-time browser, connecting you with your contacts across multiple social channels.
Networks Supported: Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare
Price: Free

Wildfire: Basic Plan
With Wildfire companies and agencies can easily build and launch social media marketing campaigns, generate leads and build brand awareness and analyze user behavior with real-time analytics.
Networks Supported: Facebook, Twitter
Price: $5 per campaign

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ADVANCED USER

Argyle Social: Marketer Plan
Argyle Social is a software-as-a-service platform that helps marketers link social media to business outcomes. Read our Argyle Social review.
Networks Supported: Facebook, Twitter
Price: $149/month (Free Trial available)

BuddyMedia
The Buddy Media Platform empowers brands to manage Facebook Pages and engage fans.
Networks Supported: Facebook
Price: unpublished. The pricing structure is dependent on the number of licensed “seats” on the platform.

BuzzTrac
Monitor and engage in the millions of social conversations, online news, blogs, videos, and websites that may be buzzing about your brand.
Networks Supported: Facebook, Twitter
Price: $29/month Business Plan. Plans have various limits on numbers of accounts and searches.

Crowd Factory
Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
Networks Supported: Facebook, Twitter, LinkedIn
Price: unpublished

DEC (Distributed Engagement Channel)
DEC is a system for upgrading and managing a brand’s presence across multiple online environments.
Networks Supported:  Facebook, Twitter, MySpace, YouTube
Price: unpublished

Direct Message Lab
The Direct Message Lab REACH platform is a comprehensive social engagement tool for brands.  Manage your social presence, monitor, receive metrics and more.
Networks Supported: Facebook, Twitter, YouTube, MySpace
Price: Unpublished

Objective Marketer
ObjectiveMarketer is fully integrated multi-channel, multi-user social media marketing solution. it provides all the rich functionality marketers need to create, automate and measure social media campaigns.
Networks Supported: Facebook, Twitter, YouTube
Price: Unpublished

Sendible: Marketer and Business Plans
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: $15/month (Marketer) $20/month (Business)

Shoutlet
Shoutlet is a multi-user application that helps users build, engage, and measure their social media marketing communications. Shoutlet includes widgets for sharing across various properties, multi-account management, reporting and analytics and Social CRM integration with Facebook.
Networks Supported: Facebook, Twitter
Price: Unpublished

SocialTALK
SocialTALK is an innovative tool that allows brands to more effectively create, publish and measure their content strategy and posting schedule. SocialTALK makes the workflow process of posting content much more manageable, efficient and effective.
Networks Supported: Facebook, Twitter
Pricing: Unpublished

Sprout Social: Business Plan
Sprout Social was created to help your business harness the power of the social web and turn social connections into loyal customers
Networks Supported: Facebook, Linkedin, Twitter, Foursquare, Yelp
Price: $49/month

StrongMail Social Studio
StrongMail Social Studio is a social media marketing platform for the professional marketer that features a referral marketing platform, social sharing tool and campaign management application – all in one solution.
Networks Supported: Facebook, Twitter
Price: Unpublished

Virtue Publisher
Vitrue Publisher’s scheduling, moderation, and metrics functions allow you to get ahead of the curve and effectively manage your social relationships.
Networks Supported: Facebook, Twitter
Price: Unpublished

Wildfire: Standard and Premium Plans
Networks Supported: Facebook, Twitter
Price: See web site. Campaign fees + Daily fees

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ENTERPRISE OPTIONS

Argyle Social: Advanced Plan
Networks Supported: Facebook, Twitter
Price: $499/month (coming in Q4)

Awareness Networks Social Marketing Hub
The Awareness Social Marketing Hub lets serious marketing teams extend their brand messaging and campaigns to social networks. Read our Awareness Marketing Hub review.
Networks Supported: Facebook, Twitter, YouTube, Flickr, Blog platforms
Price: starts at $1000/month for 5 users/5 channels

CoTweet: Enterprise Account
Created for medium to large organizations, CoTweet Enterprise supports Twitter and Facebook and is ideal for brands that are heavily engaged in social media for ongoing marketing, brand-building and customer support.
Networks Supported: Twitter, Facebok
Price: Unpublished on site, but other sources have said it starts at $1500/month

Expion
Expion provides Enterprise Social Media Management Software that manages multiple social profiles to monitor, communicate, and engage customers.
Networks Supported: Facebook, Twitter, YouTube, Picasa, Citysearch
Price: unpublished

HootSuite: Enterprise
HootSuite Social Media Dashboard offers premium packages to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. Read our HootSuite review.
Networks Supported: Twitter, Facebook, LInkedIn, Foursquare, WordPress
Price: $1499/month

Sendible: Enterprise Plan
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: $40/month

Spredfast
Spredfast is an enterprise-level solution that empowers businesses to manage and communicate across all their social media channels. Read our Spredfast review.
Networks Supported: Facebook, Twitter, Flickr, YouTube, LinkedIn, MySpace, SlideShare and multiple blogging platforms
Price: Based on number of initiatives

Sprinklr
Sprinklr helps brands tap into the power of social media by providing a comprehensive SoMe marketing platform.
Networks Supported: Facebook, Twitter
Price: Invitation only

———-

AGENCY OPTIONS

Although many social media management systems have plans that could be used for brands or agencies, these options were specifically mentioned as being agency solutions. Agencies should review all Advanced and Enterprise options as well as these Agency options to find software that matches your requirements.

Argyle Social: Agency Plan
Networks Supported: Facebook, Twitter
Price: $299/month (coming soon)

BuzzTrac
Networks Supported: Facebook, Twitter
Price: $29-$299 and up depending on number of clients

Objective Marketer
Networks Supported: Facebook, Twitter, YouTube
Price: Unpublished

Sendible: Agency Plan
Networks Supported: Facebook, Twitter, LinkedIn, Flickr, Google Buzz, WordPress, Blogger, Tumblr and a bunch more
Price: $500 one-off

Wildfire: White Label Plan
Networks Supported: Facebook, Twitter
Price: Unpublished

Comments

  1. says

    Great stuff here. I’ve used a few of these (Hootsuite, Tweetdeck, Cotweet, Argyle Social, etc.) and would definitely recommend them all. Right now I’m using a combination of Tweetdeck and Argyle for tracking links/content posted to Facebook and Twitter. On the Facebook platform side, I’ve looked into Wildfire and some others. The one thing I don’t like about Wildfire is that you have to go for the white label option if you want meaningful data, the ability to customize it and have people to “like” a page to enter a contest and ability to control the emails people who interact with your promotion receive. So the $5 per campaign isn’t really what most people would pay, if they want to get the most out of the application.

  2. says

    Jason-

    Thanks for the feedback and the details on Wildfire. There’s a number of tools out there that have free or low-cost account options so you can get a taste of the application, then upgrade if it suits your needs. And to your point, Wildfire seems to be taking that strategy with their $5 option. For most of the tools listed here any serious marketer will probably need to use a more advanced application or plan to get the more valuable features and to handle any serious amount of volume.

    Have you found that your TweetDeck/Argyle setup is working well for you? And can you provide some details as to what Argyle provides that you can’t get out of a free tool like TweetDeck? I think that would benefit readers as many are probably in a similar situation.

  3. says

    Adam, I notice you didn’t mention TweetAdder. It’s a client-side app that I find very useful for automating followers and tweets. That said, it doesn’t seem to be working with the new Twitter interface. TweetAdder told me they are working diligently on it though.

  4. says

    The Tweetdeck/Argyle setup is working well. I like that Argyle integrates with Tweetdeck, so I don’t have to go into the Argyle dashboard each time I want to post/shorten/track a link. Since I’m already used to Tweetdeck, it makes it a lot easier and more convenient. Argyle gives you the next level of tracking–the ability to group different types of posts into campaigns, sort clicks by channel, etc. They also give people the ability to track goals/conversions, so you can see which content/campaigns are actually driving actions (i.e., registering for a demo or making a purchase).

  5. says

    Hey Adam,

    Thanks for including Postling! Just wanted to throw it out there that we’re much more than a social media aggregator. We let you bring in your RSS feeds, track the web for any search term you designate, and cross-post anything you find to any of your social media accounts.

    If you, or any of your readers, have any questions, feel free to reach out!

    Alexis
    VP of Customers
    Postling.com
    alexis@postling.com

  6. says

    Very comprehensive list and great recommendations. The questions I’ve heard time and time again are, “Who can manage these platforms and online efforts for me?” and “What does one do with the data after they get it?”.

    This came up so often that the company I work for, ILD Corp (a US based outsourced provider) launched a new outsourced business earlier in 2010 to address this need, based on the expertise of its team. It’s called Social Strategy1 (www.socialstrategy1.com), and enables businesses to outsource social media monitoring (SMM) and proactive social media optimization (SMO). We work as an extension of businesses, PR and Ad agencies and monitor and measure a client’s brand, their key personnel, and how they rank against their competition and across their industry.

    So, I bring all this up on your post because through our own efforts we were never able to find a single platform for our analysts to catch every brand mention, so we built an interface that aggregates across multiple platforms, using some of the tools listed above.

    For personal use, I rely solely on TweetDeck. Absolutely love that it organizes my personal networks in concise one interface. But, I will be checking out the ones above which I was not familiar with before. Thanks again for the comprehensive list.

    Ilona | @eyelona

  7. says

    Hey Adam,

    Not sure if you saw the recent NY Times coverage of Engage121, but our application would round out your list to make a very satisfying 25. Here’s the link to the NY Times article http://nyti.ms/cYcQmO

    Engage121 is a social media monitoring and engagement application that was designed specifically to cater to organizations with a distributed sales network – such as franchises, dealerships, real estate agencies, insurance companies and more. More info at http://www.engage121.com.

    Best,
    Nick
    Marketing Manager, Engage121

  8. says

    Adam, just found your list via Augie Ray. I’d be happy to give you some more insight on Expion and our platform. We’re just launching V2 of our software with a ton of new features.

    Catch me on Twitter @ericamcclenny to set a time.

    Lists like this one are invaluable to all levels of businesses!

    Great work,
    Erica McClenny
    Director of Enterprise Engagement @expion

  9. says

    Adam, I like that you placed the tools in categories. You should look at MutualMind as well. It is an enterprise-grade monitoring, engagement and social media intelligence platform. Purpose built for managing multiple facebook, goolge and twitter accounts, it has rich workflow and collaboration features.

    Babar
    CEO, MutualMind
    @mutualmind

  10. Doug says

    Thanks for the good list of helpful tools. You might want to review twitsweeper re managing twitter followers (spammers/malware)…

  11. says

    Great list, but I’m surprised Hubspot is not included. I haven’t used their paid services, but I’ve downloaded tons of great resources and participated ins many high quality webinars, and have heard that the social media and SEO services they provide are pretty comprehensive. What are your thoughts?

  12. Matt Hughes says

    First off – great post, lots of great info. Thanks.

    As an agency we were looking into Wildfire but I was wondering if there was any applications that does the same thing whitelabel wildfire does. Is there any comparable app out there similar to it?

  13. says

    Susan- Hubspot is not included because it is not a dedicated social media management system. Hubspot provides inbound marketing tools and services that cover web, email, search and social marketing, so its much broader than the tools listed here which are specifically focused on social media monitoring, engagement, publishing, reporting, etc.

  14. says

    Matt- thanks for the positive feedback. We’ll look for a comparable app to Wildfire and post back if we find anything. If any readers have any suggestions please leave a note in the comments. Thanks!

  15. says

    We’ve been using Sendible for some time now. While there are aspects of the service that we really like, we have been extremely disappointed in their customer service. Many times their server gets bogged down and the system becomes sluggish and ineffective. For instance, today I have eblasts that have been sitting in the queue for half the day, and am unable to even do a retweet as it continues to spin. Frustrating!

  16. says

    Wow, fantastic list…I saw a banner ad for shoutlet, which prompted a search, then I found this list. I already knew about (and used HootSuite), but I’d love to see an updated version of what’s out there…a lot has probably changed since 2010.

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