As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We’ve attempted to organize the platforms into categories for entry level users, advanced marketers, enterprise platforms and agency options. The social networks [...]
Friday, September 24, 2010
Yesterday I moderated a panel on B2B social shopping at the Lift Summit in Atlanta, and I wrote and scheduled some tweets first thing in the morning, before I went to the conference center. Let me first say that scheduling tweets is okay. So long as you are monitoring Twitter for a response, there is [...]
Wednesday, September 22, 2010
In our continuing series of All-In-One Social Media Management Tools for B2B Marketers, we’re reviewing two more Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. This post will cover HootSuite and Sendible. See our previous posts for a reviews of Argyle Social, Spredfast and Awareness Networks Social [...]
Tuesday, September 21, 2010
Given the explosive growth in business and social data, it would be natural to assume that B2B sales and marketing professionals have access to a wealth of new information to learn about and engage the savvy, social buyer we call Customer 2.0. However access to so much data comes with a hefty productivity [...]
Friday, September 17, 2010
As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been [...]
Wednesday, September 15, 2010
Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. While they may have many post ideas drafted, there’s just nothing there that’s especially inspiring. This assumes that you have been blogging for six months to a year and [...]
Friday, September 10, 2010
If you work in B2B social media and you have some of the same search terms and feeds set up as I do, you may have already seen these posts flash by your field of vision. Just in case you missed them, here are some recent posts that you might find relevant. It is a [...]
Thursday, September 9, 2010
Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Jeff’s post Facebook is Doing it Wrong for B2B Companies touches on many of the ways Facebook is [...]
Wednesday, September 8, 2010
In our continuing series of All-In-One Social Media Management Tools for B2B Marketers, we’re reviewing several Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. This post will cover Spredfast and Argyle Social. See our previous post for a review of Awareness Networks Social Marketing Hub. SPREDFAST
Tuesday, September 7, 2010
Gone are the days of mass marketing and generic sales tactics. B2B customers today are savvier, less patient and have higher expectations for personalized communications to drive their purchasing decisions. Spam emails, newsletters and webinar invites are just about as effective as sending your prospect last week’s newspaper, and not surprisingly have low success rates. [...]
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Thursday, September 30, 2010
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