We do capture analytics on sentiment. Every comment made on those channels gets pulled back into our system as well as a record of who made it. We keep metrics on the content AND the author. So if someone who is normally positive leaves a negative comment its even more important to act on. There is no way to flag that sentiment manually. I think “sentiment” in our industry has a long way to go, especially on short comments like “good point”. I like that sentiment monitoring makes the extreme comments more obvious. Watch for a webinar where we share more of our roadmap.

Regarding monitoring like Radian6. I think Radian6 is a great listening platform. Our tool is targeted at marketers and is content centric. Of course we should all listen, so we do have monitoring in our app. You can create watch terms to monitor across the Internet (not just twitter). We will save daily snapshots so you can see the change over time and compare that with the content campaigns you have launched.

Let me come back to the comment moderation. If you want to show all the comments you got on a single piece of content from all the various social media channels, we have a widget you can put on your site. Its a great way to broadcast to many channels, but show the buzz right back in your site.

Need more info? Visit our site and sign up for a webinar.

Thanks Adam for a great overview.

My question is similar to Jason’s – does this tool allow for analytics around sentiment, influencers, etc. Or in the alternative, does it integrate with a measurement tool like Radian6? That’s key for me – bringing together the measurement and the content management.

Thanks again for this series, great idea!