As promised in the previous post All-In-One Social Media Management Tools for B2B Marketers, we’re going to take a look at several Social Media Management Systems (SMMS) and how they can assist B2B social media marketers.
To recap, a Social Media Management System allows social media teams to manage multiple social accounts from one application. Typically a SMMS will enable users to set roles and permissions, aggregate content, publish it, and manage and measure social media activity.
THE AWARENESS SOCIAL MARKETING HUB
The Awareness Social Marketing Hub lets serious marketing teams extend their brand messaging and campaigns to social networks. The Hub allows marketers to publish content, manage responses, engage directly with social contacts and measure results across all their social channels.
On the publishing side, Awareness supports the scheduled publishing of text, photos and videos to multiple channels including Facebook, Twitter, Flickr, WordPress, YouTube, Foursquare and social communities. It includes a permissioning system, incorporates workflow functionality and has audit trails for publishing control and accountability.
You can manage all your content through the Social Marketing Hub, and easily update and delete social media content. The Hub keeps a record of all published content including date/time, destination and publisher. And you can engage with social contacts directly from within the application. Respond to comments collaboratively, flag comments for review by teammates, and delete comments from social channels. Your entire team can join the conversation.
You can measure success by seeing how often content is viewed, favorited, shared or commented on. Sentiment measurement is also included, so you can easily find and react to both negative and positive user comments. The Social Marketing Hub also provides trend reporting so you can see how content performs over time.
Awareness is currently one of the more feature-rich SMMS applications available and provides support for a variety of social channels. The reports provide a consolidated view of all social media activity, and the range of reporting options enables you to view top-level or detailed metrics. The reporting will allow marketers to build comprehensive social media strategies based on their ability to manage how each channel and asset performs.
The Social Marketing Hub interface is streamlined and the learning curve should be minimal for anyone already managing social content. Awareness releases updates on a regular basis, so the application is constantly evolving and improving.
The Social Marketing Hub is clearly a sophisticated enterprise-level application. A typical Awareness client is a large organization that has a team of marketers creating, publishing and measuring social media content. Awareness clients include Sony, Kodak, McDonald’s, Hershey’s and Best Buy.
If you are part of social marketing team and feel that you don’t have the tools you need to centralize and organize social content management and reporting, then the Awareness Social Marketing Hub is likely a great option. Prices start at $1,000/month for 5 users/5 channels.
Please note that SocialMediaB2B.com is publishing SMMS reviews as a benefit to our readers and have no monetary or other arrangements with the platforms we review.