As promised in the previous post All-In-One Social Media Management Tools for B2B Marketers, we’re going to take a look at several Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. To recap, a Social Media Management System allows social media teams to manage multiple social accounts from one application. Typically [...]
Wednesday, August 25, 2010
Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company [...]
Monday, August 23, 2010
As social media finds its way into more B2B marketing plans, being a lone advocate for customer engagement and sharing valuable content online can be a difficult situation. If you are charged with creating the social media part of that plan, it would help if there are others within your company who understand the value [...]
Thursday, August 19, 2010
Facebook just announced their location-based check-in system called Places and many within the social media world are wondering what effect this will have on existing location only applications. Some of them have partnered with Facebook to send check-ins in both directions. But the majority of people, including those at B2B companies, are wondering what location-based [...]
Wednesday, August 18, 2010
Many B2B companies produce licensed items as an extension of their product line. While the company may not have much brand recognition, they pay a license fee to well-known brands in the hopes of leveraging that brand name. Retail shelves are filled with these licensed products, and while the retailer may be the one marketing [...]
Monday, August 16, 2010
Social selling is a revolution, and like all revolutions, the transition from traditional practices to modern application is laced with lessons learned and innovative processes to conquer mundane tasks. The revolution of the B2B selling process through social selling is no exception. Social selling has skyrocketed in popularity thanks to easy-to-use and easy-to-implement technologies and [...]
Friday, August 13, 2010
It is the time of year when social media speakers pitch their ideas to the community and beg for votes so they can speak at South by Southwest Interactive Festival (SXSW). As conference organizers determine which panels make the cut, 30% of the consideration is based on community voting and commenting. Kipp and I appreciate [...]
Wednesday, August 11, 2010
Yesterday Facebook told the rest of us about their upcoming plans regarding the update coming to Pages in the next couple of weeks, even though it may have been on their developer’s road map since last fall. Most marketers, especially those in the B2B space, do not read the Facebook Developer Blog, so this was [...]
Tuesday, August 10, 2010
Business is getting more and more social. Understanding how social it’s becoming is a challenge to many B2B marketers. Where do you go to find out if your prospects and customers are on social networks? If so, which ones? It’s now possible to append your B2B customer and prospect databases with social media addresses and other [...]
Thursday, August 5, 2010
Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). The Biltmore Estate, located in Asheville NC, was built by George Vanderbilt as “country retreat where he could pursue his passion for art, literature, and horticulture.” Between my stay at the [...]
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Thursday, August 26, 2010
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