As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. We watch what people share via Twitter and try to include the most popular recent posts on our post round-ups, but we also try to highlight some great posts you might not have seen. Hope you are having a great Friday and some of these posts inspire you, and maybe let you discover some new sources. As always, let us know in the comments below if you have seen any other recent posts about B2B social media that resonated with you.
Five tips for B2B social media marketing
by Matt Owen (@lexx2099) on Econsultancy
While social media has all the engagement buzz right now, the majority of studies are still dealing strictly with the B2C industry, so much so that there’s a serious question mark over the value of B2Bs utilizing SM streams at all. Of course, LinkedIn has its place, but what do B2B services really need to concentrate on if they want to have a viable social media presence? In no particular order, let’s take a look at the value of social media from a B2B point of view.
My Favorite 6 Social Media Sites for B2B Social Media Marketing
by Neal Schaffer (@NealSchaffer) on Customer Think
While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses hoping to engage with other businesses (B2B)? How can these types of businesses use social media to engage with their potential clients, gain mindshare and be perceived as a thought leader in their industry, and increase potential clients visiting their website? Here are the six that I would recommend to most businesses. Note that, in order to create a sound social media strategy, you should not limit yourself to these 6 B2B social media channels and should also make sure that each site is appropriate for your particular industry. Creating a social media strategy is about strategic relevance and focus, not comprehensiveness.
Oh, Yes! Tech Buyers In Germany Are Well Into Social Media
by Peter O’Neil on Forrester Blog
Last week, I held my quarterly Forrester Teleconference and discussed my April report on how European tech buyers use social media. Our B2B Social Technographics data shows that German social media activity is really quite heavy: In some categories, the numbers we report show more aggressive behavior than in the US or other countries. After several client meetings where our data was questioned – especially by more experienced marketing executives who themselves are not using social media and expect the same backwardness from their peers – I am now well equipped with backup data that proves our points. So here is what I told the audience about German social media usage by tech buyers.
B2B Social Media – marketing to the company or the individual?
by James Lawton Hill (@JamesLawtonHill) on Social Media Today
If social media is seen as a way to allow individuals to connect and share information with each other you would think this plays straight into the B2C arena. So how do B2B companies take advantage? Following on from a great discussion on the B2B Marketing LinkedIn group, should B2B marketing be aimed at the company or individuals in that company?
Unpacking Klout: True Measure of Influence?
by Valeria Malitoni (@ConversationAge) on Conversation Agent
Klout is a San Francisco-based company that tracks influencers and their impact, or how the network responds, through opinions, links and recommendations on Twitter, soon to integrate Facebook Connect in its calculations. They define influence as the ability to drive people to action — “action” might be defined as a reply, a retweet or clicking on a link. In other words, the online action possible on that network, which is not really true impact.