LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. Users can develop and strengthen business relationships, receive industry information, demonstrate thought leadership and improve search results [...]
Tuesday, July 27, 2010
Many of the posts on this site are for B2B companies looking for advice on getting started in social media, but this one is for those looking a little further out. Remember how long it took the last time you updated your website? And remember how long it took to get enough traction to get [...]
Friday, July 23, 2010
This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. But the best way [...]
Tuesday, July 20, 2010
The social selling revolution is well underway for B2B companies. Every step of the sales cycle now involves some aspect of online social practices – from identifying the target prospect to initiating conversation to finalizing the sale and even sustaining the relationship. As with all innovation, social selling has its early, middle and late adopters. [...]
Friday, July 16, 2010
As the field of social media for B2B companies continues to grow, more blog posts appear on a daily and weekly basis about the topic. We watch what people share via Twitter and try to include the most popular recent posts on our post round-ups, but we also try to highlight some great posts you [...]
Wednesday, July 14, 2010
Over the past few months in this monitoring series we have been looking at specific situations where B2B companies would benefit from using a social media monitoring solution, rather than relying on just Google alerts, Twitter search and other basic monitoring tools. One of the main reasons B2B companies need to consider using a [...]
Tuesday, July 13, 2010
As the need for managing social media evolves, so too do the technologies that help you manage your accounts. One of the most significant developments in managing social channels are Social Media Management Systems (SMMS). They are quickly becoming a required tool for B2B social media marketers. A Social Media Management System allows social media teams [...]
Monday, July 12, 2010
In previous posts, I explored BlackBerry apps that help B2B marketers, B2B public relations professionals and B2B sales teams better communicate, travel, organize and share information. However, when it comes to the default smartphone many businesspeople are required to use, taking the time to research, find and download useful apps can often be more trouble [...]
Thursday, July 8, 2010
Any B2B social media endeavor requires planning, whether it is a short term campaign or a long term approach. It is unlikely you will succeed in meeting your goals without some degree of planning. I have been thinking about planning a panel presentation lately due to the impeding deadline for South by Southwest Interactive (SXSW) [...]
Wednesday, July 7, 2010
B2B organizations that are active on social media are actually pretty similar to many of the customers they attempt to reach. Similar to the strategic measures companies take to socially define and brand themselves, Customer 2.0 is working up a personal brand of his or her own, as well as being more engaged and socially [...]
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Thursday, July 29, 2010
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