7 More B2B Social Media Tools You Haven’t Heard Of

Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers.

1. Spredfast
Cost: Free trial, $50/month for Standard plan, $100 for Enterprise

Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard.

2. Samepoint
Cost: Free

Samepoint is the Conversation Search Engine. See what people are talking about. Samepoint is geared towards following the conversation around a particular subject. When you search, your results appear in a stream of content that provides snippets of the conversation, along with the symbol of the social site where the conversation is taking place.

You can sort the results multiple ways by selecting from the options at the top of the screen. Some of these include real-time, bookmarks, wikis, networks, groups, microblogs and news.

3. Howsociable
Cost: Free

Howsociable allows you to measure a brand’s visibility in social channels. Receive a Visibility Score and then subscribe via email to track changes on a monthly basis. How Visibility Scores are calculated is a bit ambiguous and the last entry on their blog is from 2008, but its still a usable tool to locate the channels in which you or your competition has visibility.

4. SocialTALK
Cost: Unpublished

SocialTALK helps you better manage and measure your social media presence and impact. Create content, manage workflow and approvals, publish to multiple channels and measure results.

5. Sysomos Heartbeat
Cost: Unpublished

Heartbeat is a cost-effective, real-time social media monitoring and measurement tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics. It features a customizable dashboard, automated sentiment and the ability to engage with key influencers.

6. Blogpulse
Cost: Free

Blogpulse allows you to see what’s hot in the blogosphere and find blog posts on any given subject or topic. Use the Trend Search to display a graph of different search results based on how often they appear in blogs. Trend search can help your monitor the frequency of your business, product, service or competitors blog mentions over a period of time.

7. Folowen
Cost: Free

Folowen is a social media search tool that aggregates social profiles of people and organizations into one search result. By entering the name of a person or organization you will be able to find their social links across 27 social networking sites. Use it to find and monitor your competition.

Thanks to our readers for suggesting several of these tools in the feedback from the last article, and if you have any more tools that you find useful feel free to leave your suggestions in the comments below.


  1. says

    Wow, I have to say that I saw this article in my Facebook newsfeed and thought yeah right… there might be one I haven’t heard of, I was very impressed to find 5 I haven’t heard of :) Although there seems to be lots of social media measuring sites popping up, what do you think is the most reliable? At the moment I am a fan of http://www.socialmention.com.

  2. says

    Adam – thanks for including Samepoint in your post. Hopefully, your readers will be hearing a lot more about us soon. We’re actually one of the leading social media search sites with more than 6K unique visitors per day. Our data is presently being used by more than 100 social tracking sites and services. And, we’re readying a paid-version that will definitely be of interest to social media marketers, agencies and publicists.

  3. says

    Hi Adam,

    Just wanted to say thinks for giving Syomos a shout out here.


    Sheldon, community manager for Sysomos

  4. says

    Lara- Thanks for the feedback and glad we were able to highlight some new tools for you. Yes- there are plenty of social media measuring tools out there and new ones seems to be popping up regularly. While I can’t speak to the reliability of all of them, we’re also fans of Social Mention and think its a great option for those that want to get real-time analysis and not have to shell out for a fee-based service. If you do want to try other services, I’ve also had positive experiences with Trackur, ViralHeat and Radian6, and I’m sure there’s other tools out there too that are worthy of consideration.

  5. says

    Richard- thanks for the feedback and for the update on Samepoint. We’ll keep our eye out for the new version. If you have any details on how you feel it will offer additional value to the B2B crowd definitely let us know and we’ll include it in a future post!

  6. says

    Cool – I hadn’t heard of a couple of these, so thanks!

    Right now, I’m a fan of Media Funnel because of its brand monitoring and keyword alerts sent to you via email or SMS, and the guest posting feature, which lets fans post to your stream for events (moderated by the admin of the account, of course).


  7. says

    Adam – Thanks for including us in your list. You are definitely ahead of the curve. We have really seen the B2B, specifically the Social Media Management System space grow rapidly in terms of customers and awareness the past six months. Why didn’t we make the first list? (j/k) Domo.

    Lara – Spredfast integrates SocialMention into our platform. We think that engagement, sentiment/listening, and measurement should be under one system that ingrates with other enterprise-class systems such as Omniture and Salesforce. This helps marketers prove effectiveness and ROI on their social media efforts.

  8. says

    Adam – MutualMind is an enterprise social media platform that provides monitoring, analytics (with automated sentiment analysis) and engagement (manage multiple facebook fan pages and twitter accounts).

  9. says

    Hi Adam,

    I’d also encourage you to try out Attensity360 – product of recent merger of Biz360’s large scale listening platform with Attensity’s advanced semantic analytics and message classification and routing engine. We are extending beyond listening and analysis to tapping the right resources across the organization to engage. Our market is very much B2B, for mid-to-larger sized organizations.


    Maria Ogneva, Attensity

  10. says

    Derek, Babar and Maria- thanks for your input and product recommendations. We’ll review the tools you mention and might even include them in a future post!

  11. Jennifer Wilson says

    I attended the Influencer Project “Shortest Marketing Conference” earlier today and one of the suggestions for increasing your online influence is to research / try 3 new social media tools per month. Thanks for the starter list!

  12. Rahul Kohli says

    I am wondering if there is a tool to track influencers for specific keywords or set of keywords?

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