Mon, Jun 21, 2010
Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers.
Cost: Free trial, $50/month for Standard plan, $100 for Enterprise
Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard.
Samepoint is the Conversation Search Engine. See what people are talking about. Samepoint is geared towards following the conversation around a particular subject. When you search, your results appear in a stream of content that provides snippets of the conversation, along with the symbol of the social site where the conversation is taking place.
You can sort the results multiple ways by selecting from the options at the top of the screen. Some of these include real-time, bookmarks, wikis, networks, groups, microblogs and news.
Howsociable allows you to measure a brand’s visibility in social channels. Receive a Visibility Score and then subscribe via email to track changes on a monthly basis. How Visibility Scores are calculated is a bit ambiguous and the last entry on their blog is from 2008, but its still a usable tool to locate the channels in which you or your competition has visibility.
SocialTALK helps you better manage and measure your social media presence and impact. Create content, manage workflow and approvals, publish to multiple channels and measure results.
5. Sysomos Heartbeat
Heartbeat is a cost-effective, real-time social media monitoring and measurement tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics. It features a customizable dashboard, automated sentiment and the ability to engage with key influencers.
Blogpulse allows you to see what’s hot in the blogosphere and find blog posts on any given subject or topic. Use the Trend Search to display a graph of different search results based on how often they appear in blogs. Trend search can help your monitor the frequency of your business, product, service or competitors blog mentions over a period of time.
Folowen is a social media search tool that aggregates social profiles of people and organizations into one search result. By entering the name of a person or organization you will be able to find their social links across 27 social networking sites. Use it to find and monitor your competition.
Thanks to our readers for suggesting several of these tools in the feedback from the last article, and if you have any more tools that you find useful feel free to leave your suggestions in the comments below.
Adam Q. Holden-Bache is the CEO/Managing Director of Mass Transmit, an Internet Marketing Agency specializing in email marketing, web development and social media marketing. Follow Adam on Twitter @adamholdenbache.