Recent B2B Marketing and Social Media Posts
By Jeffrey L. Cohen
Fri, Jun 18, 2010
Here are some recent posts about B2B marketing and social media that I wanted to share. Some of the topics are a little broader than just social media, but they are relevant to marketers working in the space.
The Power of Blogs & Social Media in B2B Marketing
by Lee Odden (@LeeOdden) on TopRank Blog
54 Billion. That’s what Forrester Research predicts for US B2B Social Media Marketing spending by 2014.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in
by Michael Brenner (@brennermichael) on b2bbloggers.com
You’ve just been handed the job of setting your company’s B2B Social Media Strategy and gaining executive buy-in across the leadership team. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on.
What Happened To The Conversation?
by Dave Brock (@davidabrock) on The Customer Collective
This morning, I was out for my morning run around the lake. Up ahead, I saw a guy approaching, wearing headphones, smiling, head bouncing with the music. Looked like he was having a great run. Everyone he passed, he shouted, “Hi!”
The Value Of Analytics Beyond Campaign Performance
by Christopher Wallace (@cwallace1980) on Search Engine Land
A Swiss Army Knife is an amazing tool. Besides its function as a knife, it can do so much more – it’s a corkscrew, can opener, bottle opener, tweezers, wire stripper, key ring, and more! Yet like many multi-purpose tools, most of its capabilities go untapped. The same can be said about analytics.
10 tips to blow online lead generation wide open
by Ian Lurie (@portentint) from Conversation Marketing
About 1/2 of Portent’s clients are lead-driven, not e-commerce driven. Online lead generation requires you to erect just the right-sized barrier: Something juuuust big enough to keep unqualified, unpromising leads out, while letting interested potential customers, voters or clients in. These 10 tips should help you increase your lead pipeline and the quality of leads in it.
Are there some posts that have stood out to you in the past week or so? Share them in the comments below.
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Thanks for including TopRank in your list Jeff. I’m looking forward to giving the presentation that goes along with that blog post at the B2B Search Summit in San Fran next week. Ian’s post is awesome, thanks for the heads up on that.