Kirsten Watson, Director, Corporate Marketing of Kinaxis presented a case study of their online community at the Marketing Profs B2B Forum. This video is a summary of the presentation, which was part of a session featuring four case studies moderated by CK. Goals Double web traffic Double conversions (leads) Foster a greater awareness of the company’s supply-chain management [...]
Tuesday, June 29, 2010
One of the most common recommendations in social media is to provide value to your B2B followers so they will continue to follow you. Usually this is thought of as sharing links to helpful articles or answering questions. These types of responses might relate to your business and the solutions you provide, your industry knowledge, [...]
Monday, June 28, 2010
With last week’s launch of the new iPhone, I have wondered can I truly be a successful electronic marketing manager for a B2B company using a BlackBerry? There are a number of necessary attributes of the job worth examining and how they are influenced by my mobile phone. Be Creative At first, not having social media apps [...]
Friday, June 25, 2010
Every day you meet people in real life and on the web and you tell them what your B2B company does. I recently heard a study that Americans are more likely than people from other countries to define themselves by their job, so it is very common to answer the question “What do you do?”. [...]
Wednesday, June 23, 2010
There are lots of people who claim to be thought leaders in their B2B industry segments. Some of them even are thought leaders. Whether their outlet has been traditional trade media, a blog or even speaking engagements, it takes work to reach the status of a thought leader. It takes years of actually thinking about [...]
Tuesday, June 22, 2010
We introduced you recently to Customer 2.0, the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. Sales teams and professionals are experiencing a new era of customer engagement – one with abundant visibility into the professional and personal [...]
Monday, June 21, 2010
Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. 1. Spredfast http://www.spredfast.com Cost: Free trial, $50/month for Standard plan, $100 for Enterprise Spreadfast is a Social Media Management System (SMMS) that allows you to [...]
Friday, June 18, 2010
Here are some recent posts about B2B marketing and social media that I wanted to share. Some of the topics are a little broader than just social media, but they are relevant to marketers working in the space. The Power of Blogs & Social Media in B2B Marketing by Lee Odden (@LeeOdden) on TopRank Blog 54 Billion. That’s [...]
Thursday, June 17, 2010
Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a [...]
Tuesday, June 15, 2010
Facebook finally updates one of its most business unfriendly controls by giving page admins the ability to remove other admins, regardless of who created the page. This was announced late last week on the Facebook Page for Facebook Pages. Previously, the creator of a page had rights above all other admins, due to the fact [...]
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Wednesday, June 30, 2010
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