Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discussed the importance of integrating mobile approaches into the B2B Marketing mix. This is a great example of a hallway conversation that continues after a session, although it was arranged for video. For more of their thoughts and ideas, or to ask them follow-up questions to this video (in addition to leaving them in the comments below), follow them on Twitter at @CKSays and @CKochster.
Production Note: This is an odd beep in the beginning, but it goes away after the first minute.
They discuss the following topics:
- Why should B2B companies consider mobile marketing?
- What are some critical success factors for B2B companies and mobile marketing?
- What are some other approaches to B2B mobile marketing?
Have you developed a mobile marketing strategy for your B2B company? This is just as important for small businesses as it is for enterprise-size businesses.