Importance of Mobile Strategy in B2B Marketing Mix
By Jeffrey L. Cohen
Mon, May 24, 2010
Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discussed the importance of integrating mobile approaches into the B2B Marketing mix. This is a great example of a hallway conversation that continues after a session, although it was arranged for video. For more of their thoughts and ideas, or to ask them follow-up questions to this video (in addition to leaving them in the comments below), follow them on Twitter at @CKSays and @CKochster.
Production Note: This is an odd beep in the beginning, but it goes away after the first minute.
They discuss the following topics:
- Why should B2B companies consider mobile marketing?
- What are some critical success factors for B2B companies and mobile marketing?
- What are some other approaches to B2B mobile marketing?
Have you developed a mobile marketing strategy for your B2B company? This is just as important for small businesses as it is for enterprise-size businesses.
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Thanks for great examples of B2B mobile marketing. I particularly love the expression “A mobile phone is an Internet device that just happens to ring.”
I’m taking a 10-week course in mobile marketing through StomperNet, the Internet marketing membership site. Our instructor, Dan Hollings, who developed the mobile marketing campaign for “The Secret,” has encouraged us to share great articles, videos, White Papers, etc. in the forums. I’m going over there right now to link to this video.
Business to consumer, particularly for bricks-and-mortar stores, is easy to understand. But mobile for B2B is a little harder to comprehend. Thanks for your insights.
Joan
Thanks for your comments. Glad this video shed some light on the importance of mobile in B2B. Good luck with you course, and thanks for sharing the video with your class.