Social Media B2B

Galen DeYoung, Managing Director of Proteus B2B Marketing, led the Better Business Blogging session at the MarketingProfs B2B Forum. The session looked at three b2b blogs that were submitted for critique, and both Galen and the session attendees discussed what they saw.

While the blogs did a good job from a content perspective, with regard to writing in a proper voice and providing valuable content for their audiences, all three blogs had some search issues and some usability issues. Here are the details of the session and comments made about each business blog.

Galen also offered some tips for new business bloggers:

• Understand business objectives
• Identify target audience
• Utilize a keyword strategy
• Develop a content strategy
• Establish metrics and measure them
• Post consistently

Related posts:

1. Better Blogging for Business with Examples One of the sessions at the Marketing Profs B2B...
2. Business Blogging Resources SocialMediaB2B Posts: 10 Business Blogging Best Practices 20 Ideas...
3. 5 Ways to Expand B2B Blogging Beyond the Marketing Staff Frequently social media in B2B companies, and especially blogging,...
4. B2B Case Study: Business Week Social Media Site Ron Casalotti, Social Media Lead of Bloomberg L.P. presented...
5. Business Blogging Isn’t Dead: 4 Reasons Blogs Are Critical To B2B Social Media Success The coolest thing to do on the Internet, in...

Related posts brought to you by Yet Another Related Posts Plugin.