Facebook has been in the mainstream news and exploding across blogs and the web as privacy changed, people complained, threatened to leave the social network, and Facebook privacy settings changed again. While many people have read posts about Facebook from the most popular tech and social media blogs, below are a number of posts about [...]
Thursday, May 27, 2010
For many PR and marketing professionals who engage on social media both personally and professionally on a daily basis, using sites such as Twitter, Facebook and LinkedIn, reading and writing industry blogs, and testing out the latest location-based services can be a no-brainer. However, for many B2B companies, apprehension, time, unfamiliarity and money can stall or [...]
Wednesday, May 26, 2010
Social media monitoring can help connect offline and online marketing initiatives by providing additional tracking data for B2B advertising. Most B2B advertising has a call to action. This is what you want your prospects to do after viewing the ad: go to a website, call a phone number, fill out a reader reply card (do [...]
Monday, May 24, 2010
Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discussed the importance of integrating mobile approaches into the B2B Marketing mix. This is a great example of a hallway conversation that continues after [...]
Friday, May 21, 2010
Galen DeYoung, Managing Director of Proteus B2B Marketing, led the Better Business Blogging session at the MarketingProfs B2B Forum. The session looked at three b2b blogs that were submitted for critique, and both Galen and the session attendees discussed what they saw. While the blogs did a good job from a content perspective, with regard [...]
Thursday, May 20, 2010
Autumn Truong is the Social Media Manager of Corporate Communications at Cisco Systems. Her role is continually evolving to reflect the ever-changing social media landscape but for now, she oversees the social media strategy and programs which includes social networking sites such as Facebook, Twitter and immersive virtual environments. The company has different groups focused [...]
Wednesday, May 19, 2010
I previously wrote a post called 10 Business Blogging Best Practices. I have used that post as a reference for several speaking engagements, but I never made slides from it. Well, I am presenting this material twice this week (BMA Carolinas and WordCamp Raleigh), so I finally managed to put the best practices in a [...]
Tuesday, May 18, 2010
It’s been long thought that social media is a major time suck, causing many B2B companies – small to enterprise – to ban social media sites from their offices. Employees can no longer check Facebook, YouTube, Twitter or even LinkedIn in these cases, causing them to be disconnected from their personal networks. This is meant [...]
Monday, May 17, 2010
As more and more businesses get a handle on social media and social media tools, it is interesting to sit back and realize what the ‘social media revolution’ has done for marketing our companies in the past few years. The changes have been drastic and rapid. For some it is a welcome change and others [...]
Friday, May 14, 2010
Mike Travis, founder and CEO of Equation Research, presented a case study of how he used social media to crowdsource a marketing trends survey. This video is a recap of his presentation at the Marketing Profs B2B Forum, which was part of a session featuring four case studies moderated by CK. Goal of the Campaign: Increase brand [...]
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Friday, May 28, 2010
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