Social Media B2B

The Top 5 Questions for B2B Social Media Campaigns
(from @OurSocialTimes)
I had a meeting with one of our newest (yet to be announced) clients on Friday. It’s a solid B2B business that’s seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world. It’s becoming a familiar request – and the questions they asked are becoming really familiar. Here are the top social media five questions I get asked by B2B clients.

Social Media: Transforming Company Culture
(from @merylkevans)
Effective business-to-business (B2B) social media is not just the latest “pretty face” in public relations (PR). It’s also transformational technology with the potential to help company departments work better together — operating in a united yet decentralized environment. Social media provides each area of the company with the power to interact with the outside world.

A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)
(from @b2bbloggers)
Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of Twitter, it is fairly easy to overlook this trend. But repeatedly, we’ve heard the following, “At first, Twitter is really hard to understand, quite confusing, and frankly I don’t get it.” Some have even gone so far as to say, “I’m ready to give up.”
Note: This is the beginning of a Twitter series and they are asking for feedback. If you have specific questions or issues surrounding the use of Twitter for B2B, leave them in the comments on their post.

B2B Social Media – Are we really making a connection?
(from Joan Damico @copywriter4u)
More B2B companies are tweeting, blogging and posting news, but I’m curious… are we really communicating or are we still using a bullhorn disguised as social media?

More Reasons to Like Posterous, especially in a B2B setting
(from Kate Brodock @just_kate)
I recently wrote about using Posterous as a tool for social media marketing, and I wanted to take some time to comment on why it’s a great tool specifically for the B2B space. Three of the nine reasons I had given really stand out to me.

Bonus List
Here’s a resource to find more B2B blogs that you can ever imagine existed. Thanks to Galen De Young at Proteus Marketing (and their interns) for compiling this list of 231 blogs: The Big List of B2B Marketing Blogs. You are sure to find some interesting blogs to add to your feed reader. You are using a feed reader, right?

Let us know in the comments if you have been inspired by other recent posts about B2B social media.

Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen.