As any good blogger, we don’t just write about social media in B2B, but we read about it too. In addition to some sites I check regularly, I have Twitter alerts set up to show me tweets related to B2B social. These are frequently blogs, but they are also thoughts, conferences, webinars and even online [...]
Thursday, April 29, 2010
When I bought my iPad, I posted a review of Day 1 using an iPad for business. Reader Christine Thompson left a comment this week asking how it has been going and what other challenges I have run into. Note Taking I learned on the first day that I needed a program to take meeting notes and [...]
Tuesday, April 27, 2010
Today I received a direct mail piece from a B2B company which included a short URL link to a survey. This was one of the first short URLs that I have seen in print, rather than on the web. Short URL services provide re-directs to long, complex web addresses with a substitute, shorter version. The [...]
Tuesday, April 27, 2010
As B2B companies develop social media strategies, there is a real need for monitoring the social space using tools that have been designed for the task. This is the beginning of a new series that looks at various uses for social media monitoring in the context of B2B. Each post in the series introduces a [...]
Friday, April 23, 2010
The Top 5 Questions for B2B Social Media Campaigns (from @OurSocialTimes) I had a meeting with one of our newest (yet to be announced) clients on Friday. It’s a solid B2B business that’s seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world. It’s becoming [...]
Wednesday, April 21, 2010
The big recent news about Facebook Pages is that people no longer fan those pages, but like them. This is step in the right direction for B2B companies, but there are quite a few things that are wrong with Facebook’s approach to Pages. Since social media is still so new, and changing all the time, [...]
Tuesday, April 20, 2010
The common disconnect between B2B sales and marketing teams has recently been amplified by the emergence of social media. When it comes to B2B social media efforts, salespeople often have very little exposure and experience with both professional and personal usage of social sites and new media. As this blog post points out, the two segments [...]
Monday, April 19, 2010
One of the first pieces of advice given to B2B marketers is “determine your goals.” When asked what their goals are, social media marketers usually give lead generation top priority, with brand awareness and customer retention next on the list. Because it’s easier to keep a customer than to get a new customer, marketers [...]
Friday, April 16, 2010
What is the number one reason people in B2B companies should use social media? The answer is: Relationships help us make B2B buying decisions B2C companies get a lot of attention in the social media space. B2C is easier to track because there is an immediate purchase decision at the end of the process for an [...]
Wednesday, April 14, 2010
Twitter just launched their long-awaited ad program, not to be confused with their @ (“at”) program, and it is called Promoted Tweets. In its initial implementation, the Promoted Tweets will appear only in search results on Twitter.com when users search from that page. Only one Promoted Tweet will appear in the search results at [...]
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Friday, April 30, 2010
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