Social Media B2B

eMarketer: B2B Marketers to Spend More on Social Media

In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. There is no surprise in this, [...]

A B2B Blog by Any Other Name

I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it [...]

Blackberry Apps for Your B2B Sales Force

After covering BlackBerry apps for B2B marketers and PR professionals, this week we’re taking a look at BlackBerry apps that facilitate B2B sales. B2B salesmen and women are constantly traveling, and their nomadic lifestyles demand mobile support. In the field, even a laptop can be cumbersome, so it’s important to have sales solutions that fit in [...]