Today at SXSW Interactive in Austin, Texas, Evan Williams, CEO of Twitter, announced a new ad program for Twitter. These new ads are called @Anywhere. When you find a reference of a Twitter account, you can roll over the link and bring up a Twitter card. It shows if you are following the account or [...]
Monday, March 15, 2010
Andrew McAfee, principal research scientist, MIT (@amcafee) studies the ways that information technology affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. At a higher level, his work also investigates how computerization affects competition itself ‘ the struggle among rivals for dominance and [...]
Monday, March 15, 2010
At the SXSW Interactive Conference, I caught up with Kyle Flaherty of B2B cyber security company, BreakingPoint, and talked with him about tracking everything you do in social media so you can measure it’s impact on sales. Kyle has been measuring social media and tracking ROI at Breaking Point for two and a half years [...]
Thursday, March 11, 2010
It takes work to create content on a B2B blog. And once that content is posted you want your readers to get it in real-time. You can certainly do this using your social networks, either through automated tools or manually posting links. Thanks to a new protocol from Google, and easy integration with Wordpress, your [...]
Thursday, March 11, 2010
For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]
Wednesday, March 10, 2010
One of the things that makes Twitter so unique is the ability to subscribe to someone’s posts because of the relevance of their content. You don’t have to have worked with them, attended college with them, or even ever met them at all. The content can come first and the relationship can come second. Twitter [...]
Tuesday, March 9, 2010
Last week Alex Payne, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was [...]
Monday, March 8, 2010
Later this week and into next week, Kipp and I will be attending SXSW (South by Southwest) Interactive, the largest web, interactive and social media conference of the year with nearly 11,000 conference attendees. There are lots of informative sessions, lots of networking and lots of good times in Austin, Texas. We are going to [...]
Friday, March 5, 2010
I just read a truly inspiring blog post and the relevance to readers of this site is immense. Sometimes while surfing the web, you follow a circuitous path to a post, and you know it must be karma. You follow a friend’s favorited post, and find another post with a list, and you happen to [...]
Friday, March 5, 2010
Back in November when Twitter Lists were released, we published a post with B2B Lists to follow. Now four months later, many of those lists have been updated with more recommended followers, and new lists have been created. There is some duplication of people across the lists, but if you are looking for more relevant [...]
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Monday, March 15, 2010
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