David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
I talked to David at SXSW in Austin, Texas and he shared his thoughts with me on topics that he has spoken about before. David has strong views that may seem contrarian at first, but upon reflection, you realize that he presents clarity of situations that others just don’t see.
Is there any difference between B2B and B2C company? Not according to David. You are still selling to people.
And what about the ROI of social media? David views social media as a new form of communication, similar to a telephone or a computer. You don’t measure the ROI of those anymore. Watch the video to hear him say it and let us know if you agree with him or disagree in the comments below.