In our final video interview from SXSW, I spoke with Tim Walker, Social Media Manager at Hoover’s, the leading supplier of business information on companies, industries and people. This company provides data that allow a variety of people within B2B organizations do their jobs better. Their primary external social media platform is Twitter, with a [...]
Tuesday, March 30, 2010
What do you do when your B2B company wants to establish a social community but only for a select audience? Well, there are options. Creating a private community environment with the ability to control member enrollment is key, and making sure your community understands that it is a select group of qualified individuals will [...]
Monday, March 29, 2010
While hundreds of blog posts have been written on the topic of pitching bloggers by both bloggers and communication professionals such as Chris Brogan, Jason Falls and Arik Hanson, not much has been written about the unique requirements when approaching B2B bloggers. Pitching a blogger is very similar to pitching a mainstream media journalist. Relevance [...]
Friday, March 26, 2010
As there are more people writing about B2B social media, we will try to highlight some posts from other blogs around the web that offer some good insights and helpful ideas for B2B marketers and communication professionals. If come across a good post that resonates with you, please let us know in the comments below, [...]
Thursday, March 25, 2010
There has been lots of discussion around B2B social media as a means to build brand awareness. This awareness translates into leads, or sales, by keeping the company’s brand in your mind so that when you make purchase recommendations or decisions, the company comes to mind. This level of brand awareness is not built overnight. [...]
Wednesday, March 24, 2010
With the rise in social media, B2B marketers need to rethink how they use email marketing. Email marketing has largely been either a passive experience, like sending newsletters, or one of driving conversions. But rarely has its goal been driving conversation. To be effective, email will need to evolve. It must engage readers and encourage conversation [...]
Tuesday, March 23, 2010
In the B2B world, tradeshows and conferences are still a major part of our sales and marketing strategies. Once you have been to a few conferences, you know how similar they can all seem and oftentimes overwhelming. There is a lot of information to sort through, tradeshow booths to see and attendees to meet. We all [...]
Monday, March 22, 2010
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge [...]
Thursday, March 18, 2010
Aaron Strout is the CMO of Powered, a social media agency in Austin, Texas, and he talked to me at the end of the SXSW Interactive Conference about how his agency approaches social media for B2B companies. He recently wrote a blog post entitled, Social Media for B2B: It CAN be done, which is why [...]
Tuesday, March 16, 2010
Adam Christensen is the social media manager at IBM and we spoke at the SXSW Interactive Conference in Austin TX about IBM’s implementation and uses of B2B social media. IBM focuses their social media efforts on getting their employees talking outside the firewall to surface their expertise. The idea is that the best way to [...]
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Wednesday, March 31, 2010
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