The inbound search benefits of B2B blogging are easy to understand and you are ready to start. You have read our post about Business Blogging Best Practices, but there is one small piece of the puzzle that you don’t get. How do you setup a corporate blog? This is not a technical post, or even [...]
Friday, February 12, 2010
Much of today’s B2B online marketing happens by generating leads back to a landing page or another page on a corporate web site. What marketers across B2B industries have found is that search engines and social media can be a major driver of qualified traffic. Direct mail and e-mail are still very important in B2B [...]
Thursday, February 11, 2010
We all bookmark links so that we can go back and review them when we need to be able to easily recall information in an article or video. One of the first major platforms on the social web was the idea of social bookmarking. Instead of saving bookmarks to a computer, social bookmarking services like [...]
Wednesday, February 10, 2010
Yesterday the online power house Google released a new social software product called Google Buzz. This social platform is built into Google’s online e-mail service Gmail. As Google explained, Buzz is intended to provide and easy for people to share and consume information quickly. Google has also added some important location-based features to Buzz that [...]
Wednesday, February 10, 2010
Yesterday Google began rolling out their new service called Buzz which allows people to post updates and share content with their contacts from within Gmail. Kipp and I thought it would be interesting if he wrote about the positive impact and I wrote about why the impact would be limited for B2B organizations. So let’s [...]
Tuesday, February 9, 2010
A few weeks back, I spoke with Brannan Atkinson, President of Atkinson Public Relations for a podcast for his agency’s blog. He and I talked about about many things that impact the role of social media for B2B companies. Some of the topics we discuss in the podcast include: * How SocialMediaB2B.com got started * The [...]
Tuesday, February 9, 2010
Last week I got a lot of great feedback from my post about B2B online video marketing. In light of this interest, I put together a presentation of the seven video tips to make it easier for everyone to share. Please feel free to download and share with others in your organization who may [...]
Monday, February 8, 2010
Like many Americans I watched the Super Bowl yesterday. This American football game not only crowns the championship team of the NFL, but it is still the biggest advertising day of the year. According to a recent survey by Nielsen, 51% of those questioned said they were more interested in the commercials than the game. [...]
Monday, February 8, 2010
URL Shorteners have become an integral part of sharing ideas on the social web. Previously I had talked about the idea of creating a custom URL shorten that represents a corporation. While that post covered a lot about the use cases for URL shorteners, it had one glaring item that was missing: how to [...]
Friday, February 5, 2010
Laurie Ruettimann is an HR professional with over a decade of experience in Fortune 500 organizations, a speaker and a writer at PunkRock HR about trends and practices in corporate HR. She spoke about changes in corporate recruiting and human resources due to social media practices and ideas. This interview is presented in the context [...]
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Friday, February 12, 2010
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