Podcast: B2B Blogging And Social Media Lessons Learned
By Kipp Bodnar
Tue, Feb 9, 2010
A few weeks back, I spoke with Brannan Atkinson, President of Atkinson Public Relations for a podcast for his agency’s blog. He and I talked about about many things that impact the role of social media for B2B companies.
Some of the topics we discuss in the podcast include:
* How SocialMediaB2B.com got started
* The impact of real-time search on B2B companies
* How Twitter impacts B2B social media marketing
* The opportunity of context in B2B content marketing
* The impact of social media on B2B sales teams
* Influencer marketing and the reduction of gatekeepers
* Building social capital by sharing content
You can listen to the podcast here.
Thanks to Brannan for including me in his podcast series! Please leave me a comment and let me know what you think about the Podcast.
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Tags: B2B, b2b podcast, b2b social media marketing, marketing podcast, podcast
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Thanks first for being our first podcast guest. I also appreciated your insights on social CRM and the potential it has to influence the timing and effectiveness of sales efforts. I didn’t see that in your recap. Look forward to having you as a guest again in the future.