Video: Social Media Changes in B2B HR and Recruiting
By Jeffrey L. Cohen
Fri, Feb 5, 2010
Laurie Ruettimann is an HR professional with over a decade of experience in Fortune 500 organizations, a speaker and a writer at PunkRock HR about trends and practices in corporate HR. She spoke about changes in corporate recruiting and human resources due to social media practices and ideas. This interview is presented in the context of B2B companies, but these trends relate to all companies large enough to have human resource departments.
- Align employment brand with corporate brand, so applicants are presented with the same brand experience.
- Sodexo Careers is an example of a company using social media to recruit and track great talent.
- Some human resource departments are using social media as a communication tool with employees, and even using it for references.
- Everyone benefits by developing social media skills. Following technology creates more opportunities.
- Social media helps employees communicate across functions.
- Social media positions, or Community Managers, are a luxury, but the companies of the future are looking in this direction.
Follow Laurie on Twitter at @lruettimann and @punkrockhr.
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Tags: hr, human resources, Laurie Ruettimann, punk rock hr, recruiting
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Interesting insight to the maturity of the social media B2B adoption – Few heros (community managers) – lots of fragmentation (individual efforts) – The soft benefits remain soft when the adoption is lose connections – The real ROI starts to become visible when the network effect occurs (critical mass)……Bit like Alexander Graham Bell having the first phone – and then the second one down the hall in the next office – once the network grows – Its those that don’t adopt that are disadvataged