Comments on: Successfull B2B Companies Will Be About Platforms Not Products http://socialmediab2b.com/2010/02/b2b-platform-marketing/ Thu, 29 Jul 2010 12:25:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kipp Bodnar Joins HubSpot | Digital Capitalism http://socialmediab2b.com/2010/02/b2b-platform-marketing/comment-page-1/#comment-3773 Kipp Bodnar Joins HubSpot | Digital Capitalism Wed, 24 Feb 2010 14:02:07 +0000 http://socialmediab2b.com/?p=2338#comment-3773 [...] talking to me, then you likely know that I firmly believe that great businesses in the future will focus on platforms instead of products. HubSpot has successfully created a platform that helps business owners more [...] [...] talking to me, then you likely know that I firmly believe that great businesses in the future will focus on platforms instead of products. HubSpot has successfully created a platform that helps business owners more [...]

]]> By: Kris Kaneta http://socialmediab2b.com/2010/02/b2b-platform-marketing/comment-page-1/#comment-3174 Kris Kaneta Wed, 03 Feb 2010 16:22:02 +0000 http://socialmediab2b.com/?p=2338#comment-3174 Great post. The web has created transparency that eliminates marketing imperfections...but that doesn't have to lead to commoditization. Commoditization is the outcome in absence of a voice. The question for B2B companies is how will they embrace this new transparency. I couldn't agree more that it will be about platforms. It will be a unique and sincere dialogue, rooted in data and customer needs, that will draw people in and create differentiation. Great post. The web has created transparency that eliminates marketing imperfections…but that doesn’t have to lead to commoditization. Commoditization is the outcome in absence of a voice. The question for B2B companies is how will they embrace this new transparency. I couldn’t agree more that it will be about platforms. It will be a unique and sincere dialogue, rooted in data and customer needs, that will draw people in and create differentiation.

]]> By: Craig Lindberg http://socialmediab2b.com/2010/02/b2b-platform-marketing/comment-page-1/#comment-3170 Craig Lindberg Wed, 03 Feb 2010 15:08:19 +0000 http://socialmediab2b.com/?p=2338#comment-3170 Well said Kipp. I would qualify that commoditization like water finding it's level, will only go so far. Differentiators will continue to exist such as levels of quality, talent, initiative and ingenuity. Perhaps more profound is the loss of vacuum, no company of substance will be able to continue operating in one and transparency while uncomfortable for some, is ultimately good for all. Well said Kipp. I would qualify that commoditization like water finding it’s level, will only go so far. Differentiators will continue to exist such as levels of quality, talent, initiative and ingenuity. Perhaps more profound is the loss of vacuum, no company of substance will be able to continue operating in one and transparency while uncomfortable for some, is ultimately good for all.

]]> By: uberVU - social comments http://socialmediab2b.com/2010/02/b2b-platform-marketing/comment-page-1/#comment-3166 uberVU - social comments Wed, 03 Feb 2010 12:43:21 +0000 http://socialmediab2b.com/?p=2338#comment-3166 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by THGBusiness: Successfull B2B Companies Will Be About Platforms Not Products: Today, I have an important question for you. A que... http://bit.ly/bAdSlu... Social comments and analytics for this post…

This post was mentioned on Twitter by THGBusiness: Successfull B2B Companies Will Be About Platforms Not Products: Today, I have an important question for you. A que… http://bit.ly/bAdSlu...

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