Do you spend much time thinking about the difference between paid and earned media? The earned versus paid media debate has long bee an issue in marketing agencies and communications departments. Social media has continued to complicate this issue. For B2B companies I would argue that having a balance of both paid and earned media [...]
Wednesday, February 24, 2010
As B2B companies develop social media strategies, one question that comes up, usually late in the process, is should they focus on the company or individual products. This is one of those core social media questions that relates back to the marketing plan. Social media does not exist in a vacuum and must support the [...]
Tuesday, February 23, 2010
Over the past year here at Social Media B2B we have talked at length about the marketing implications of B2B social media. However, the bigger picture is that the Internet is changing all aspects of B2B companies from human resources down to channels of distribution. Historically, the issue of B2B product distribution has been a [...]
Monday, February 22, 2010
Building off last week’s BlackBerry apps for B2B marketers, we’re back with more BlackBerry apps for B2B public relations professionals. As our society becomes more and more mobile, it’s even more important for a PR pro to effectively execute his or her main job responsibilities – press releases, speeches, media relations, social media, press conferences and [...]
Thursday, February 18, 2010
There are lots of reasons B2B communicators use Firefox when surfing the web, which include things like stability, security and support of open source software, but the best reason is the customization available with add-ons. There are over 1100 add-ons that are categorized as Social and Communications and we are going to look a few [...]
Thursday, February 18, 2010
Content may be king but distribution and optimization are queen when it comes to B2B social media. Like it or not, tools and application aid in content distribution and optimization on the social web. I want to stress the importance of optimization. We hear a lot about distributing information online and making something “go viral.” While [...]
Tuesday, February 16, 2010
In the first quarter of this year it is likely many B2B companies are about to get started with social media marketing, or at least talking about it. While social media marketing isn’t complex, the amount of tools and ideas can often be daunting. The hardest part is often sorting out all the noise and [...]
Monday, February 15, 2010
Today is a big day for Social Media B2B. Today is the first birthday for our blog. Exactly a year ago our first post went live and in the past year we have published well over 200 posts about B2B Social Media. Jeff and I wanted to take this opportunity to say thank you to all [...]
Monday, February 15, 2010
Today Microsoft Advertising released a B2B Social Media White Paper, based on their experiences using social media since 2006 “as a vehicle to listen to, educate, support and market to our customers and potential customers.” The very fact that they have taken their knowledge and shared it with the world is a testament to their [...]
Monday, February 15, 2010
Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play. As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. [...]
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Thursday, February 25, 2010
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