This new year is off to an exciting start with some social media consolidation through acquisitions. Last week, Jive Software, a community platform acquired Filtrbox, a social monitoring tool. And this week, Powered announced the acquisition of crayon, StepChange and DrillTeam, forming a scalable social media agency providing an end to end solution for clients. [...]
Tuesday, January 12, 2010
Jeff moderated the Social Media B2B panel at the Social Fresh Nashville Conference on January 11, 2010. Panelists included Greg Cangialosi of Blue Sky Factory, Kipp Bodnar of Howard Merrell & Partners and Stephen Bolen of Gamma Ray Media. The discussion included how to get started in social media for B2B organizations how to convince the [...]
Monday, January 11, 2010
You can have the can have the coolest looking blog that is built on the best content management system, but unless it has quality content and information that answers business questions, people likely won’t ever find it or read it. When talking with companies this is one of the core issues they have when [...]
Thursday, January 7, 2010
Now that the calendar has rolled over, many people are reviewing their approved budgets, evaluating their project lists and setting their B2B marketing and communications priorities based on last year’s results. Management has handed down its business goals and objectives for the year and it is now the job of marketing to support those objectives. [...]
Wednesday, January 6, 2010
Every discussion of social media begins with someone telling you that you need to start any social media campaign or program by listening. What are you really listening for? Mentions of your brand, your industry, your competitors? Maybe you find and follow blogs from industry thought leaders to understand the social media landscape in your [...]
Wednesday, January 6, 2010
EDITOR UPDATE (7/13): Now that FourSquare has passed 2 million users and many more people are familiar with location-based services, it is worth another look at Kipp’s thoughts on B2B applications of these programs. We are just getting started in 2010 and aside from gadget announcements from CES, the subject with the biggest amount of buzz [...]
Tuesday, January 5, 2010
Jeff and Kipp of SocialMediaB2B.com are starting off 2010 by hitting the road for a speaking engagement at Social Fresh Nashville. This is the second flagship event, following last year’s Social Fresh Charlotte, of these one day social media conferences targeted for marketing professionals focused on bringing big name examples and tangible social media [...]
Tuesday, January 5, 2010
Investment and funding are the cruel necessities needed to fund all of those great B2B social media ideas that are floating around in your head. If management won’t invest in social media efforts, it is likely many won’t ever see the light of day. Sure, hard working and clever professionals will find a way to [...]
Monday, January 4, 2010
What if your product wasn’t good? What if your customers tell you that your product isn’t any good? What do you do? The natural reaction is likely to get defensive and tout the aspects of the product that you think are strong and shy a way from conversations that are negative about your product. This [...]
Friday, January 1, 2010
We just wanted to wish our readers a very happy New Year and list a few end of the year posts if you are looking to catch up on some reading over the holiday weekend. We are looking forward to a great 2010 and providing ideas, examples and thought-provoking posts to keep this conversation going [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Wednesday, January 13, 2010
3 Comments