Any time you go to a B2B trade show or a networking event you come home with a pile of business cards. You need to stop thinking about these as pieces of cardboard and start thinking of them as business leads. Not sales leads, but business leads. As you build relationships both online and offline, [...]
Thursday, January 21, 2010
When we think of the social web and media sharing, we often think of sharing sites like YouTube and Flickr. However, a diverse group of sites have formed around almost all media types to help people share and store what they have created online. Two of my favorite services that often fly under the radar [...]
Wednesday, January 20, 2010
When many people think of e-books they likely think of the Kindle or of spammers flooding social networks with notes about free e-books. E-books though are an important part of the B2B online marketing arsenal. They offer a digital format that is easy to display and distribute a large collection of information. While blogs, social [...]
Wednesday, January 20, 2010
Many B2B companies are heading into 2010 with a slight bit of optimism, but they still are operating under tight budgets that demand measurable results. The web in general, and social media specifically, can be metrics-driven environments, so marketing departments, agencies and consultants are being held accountable for social media results in ways that were [...]
Wednesday, January 20, 2010
I had the honor recently of doing an interview with Chad Levitt for his New Sales Economy Blog. Chad asked some important questions about the role of B2B sales professionals and their role in social media. We discuss the responsibilities of different departments within the organization as it relates to social media as well as [...]
Tuesday, January 19, 2010
One of the things I love most about Social Media B2B is all of the feedback and comments we get from readers. These comments help us make the blog better everyday. While it is easy and free to subscribe to Social Media B2B via RSS and E-mail (see right sidebar) we are always looking for [...]
Friday, January 15, 2010
Our goal at SocialMediaB2B.com is to help educate people about the practice of social media within B2B environments, so with that in mind we would like to share some recent posts about social media in B2B that have gotten a lot of traction the last few weeks. These are from people who write exclusively about [...]
Thursday, January 14, 2010
Social media can be a source of fear for many people within B2B organizations. For example, the legal department whose job is to mitigate risk can often feel that social media has the opposite effect. As a result of situations like this, many companies are working on internal policies to help guide employee and organizational [...]
Thursday, January 14, 2010
Social media starts with listening or monitoring the social web, but before you can begin, you need to know what you are looking for. We caught up with Amber Naslund, Director of Community at Radian6, and asked her about the basics of social media monitoring for B2B companies. Watch the video as she discusses the [...]
Wednesday, January 13, 2010
Social media is about selling and can be directly monetized. I understand that this goes in the face of social media purists, but it is true. However, selling happens differently in B2B social media than it does in other channels. When examining the lack of B2B social media adoption one of the core hurdles I [...]
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Thursday, January 21, 2010
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