Social Media B2B

Social media can be a source of fear for many people within B2B organizations. For example, the legal department whose job is to mitigate risk can often feel that social media has the opposite effect. As a result of situations like this, many companies are working on internal policies to help guide employee and organizational behavior when it comes to communicating using social media. Establishing core guidelines for employees is a good thing. However, it is easy to over complicate employee social media guidelines to the point where you have a 50 page document that very few people read in detail.

This week Coca-Cola released their social media policy. It is a three page document that pretty clearly outlines corporate expectations. If one of the largest companies in the world can condense its guidelines into three pages, then so can you.

Coca-Cola Company’s Online Social Media Principles

I am not saying that Coca-Cola’s document is perfect, however, it organizes information well and uses lists and bullets instead of using long paragraphs that sound like legal documents.

What do you like about this policy? Does you organization have a policy? How is your policy organized?

Kipp Bodnar is publisher of SocialMediaB2B.com. Follow Kipp on Twitter @kippbodnar.