The B2B sales and marketing landscape is changing in a variety of ways due to both the web and the social web. While companies are still generating leads and using some form of sales force to offer products and services to new and existing customers, more information is available to help that process. People are [...]
With the announcement of Apple’s new tablet device mobile applications are now going to take an even greater spotlight. Mobile application stores from Apple, Google, and RIM have led to the development and deployment of mobile applications on a large scale. What does this maturing mobile application market mean for B2B companies and marketers? [...]
Kipp and I have decided it was time to start an email newsletter as a way to provide our readers something different. Not completely different, just a little different. The biggest difference is that it will be delivered directly to your inbox, wherever you are. There are a number of people who receive an email [...]
Before you come through the computer and smack me, yes, I am adding to the endless amount of blog posts all dedicated to Apple’s newly released iPad. With this tablet device Apple is trying to create a new category of portable computing device. How will this device impact your planning as a B2B marketer?
The folks over at Marketing Sherpa have released some new research about leads generated from paid and organic search engine marketing. This data provides many valuable insights, but what does it mean to your B2B business?
Balancing Paid and Organic Search Engine Marketing For B2B
A quick look at the graph above and a person may [...]
Last month we posted a survey for B2B marketers to tell us about their social media plans for 2010. We have reviewed the initial results and we are looking forward to sharing this information with our readers in a series of blog posts, but we wanted to give you one last chance to participate in [...]
Google Reader is an RSS reader that has long been popular in technical circles as a way to track news and information on the web. Recently the folks at Google made an update that makes this web-based tool a lot more important to B2B marketers. An new feature to Google Reader is its ability [...]
When it comes to the social web people often spend too much time talking about the applications and not nearly enough about the content that fuels them. Sharing content and information is the currency of the social web, and without content the platforms are useless. So when we think about B2B social media success we [...]
Many B2B companies understand the idea of the sales funnel and track their leads using a CRM system like Salesforce.com or a module integrated into their ERP system, but they are not using the same organized process to handle customer service. According to a May 2009 study, only 40% of companies stated that their employees [...]
Note: This Post Was Inspired By How to Handle Silence, the Worst Kind of Feedback
When it comes to social media a major concern for B2B companies is negative feedback and managing risk. While this is an important concern, it amazes me that more B2B companies aren’t concerned about something far worse: apathy. Apathy is the [...]