Social Media B2B

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This is the inaugural episode of Social Media B2B TV, where we review the top stories from the past month that are of interest to marketers and communicators using social media for B2B companies. Please let us know if you found this video helpful and would like to see more videos like this from Social Media B2B.

New FTC Guidelines for Bloggers
The Federal Trade Commission released new rules this fall regarding disclosure in testimonial advertising, including blogs and other word of mouth advertising. The new rules went into effect on December 1, 2009. Here’s a link to the Press Release concerning the issue and a PDF with the complete details of the ruling. If you work for a company or agency engaged in influencer marketing, make sure to share this document with your legal advisers so you don’t have any issues with this ruling.

Changes in Real Time Search
Kipp wrote a post called Google Will Force All B2B Companies To Tweet that discussed the changes Google made to its search results to now show real time search from Twitter, Facebook and other social sites. This affects B2B companies by increasing the importance of social media, as this content now trumps other types of result on the first page of Google.

Facebook Changes Privacy Defaults to Open Data to Public
Jeff wrote a post called Facebook Changes Privacy Policies, Impacts B2B Marketing to address the Facebook privacy issue from the company side, rather than the individual side. This affects how your employees interact on Facebook, and how your fans share your company content with their networks. All of this can now be indexed on Google to make it easier to find.

B2B Facebook Fan Page Examples
Jeff wrote a post called 10 Examples of B2B Facebook Fan Pages to provide social media B2B practitioners with much needed examples to share with their colleagues and clients. Jeff also created a slideshare presentation of the post for even easier sharing and discussion.

What social media topics had the most impact on your B2B company?

Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen or on Google+.