Social Media B2B

While they may not be as lavish as they might have been in the past, and there may not be as many people in attendance, this weekend many companies will throw their office holiday parties. Whether your company is using social media or planning to use social media in 2010, as those are the only two categories of businesses, here are some tips to keep in mind in this fully-connected, always-on, smartphone on every hip business world.

Social Media Tips for Companies using Social Media

1. If you are posting pictures to your company Facebook Fan Page, only post ones from early in the evening. Your fans want to see the human side of your company, but there is a limit to how much you should show. If your page has multiple administrators, make sure all of them understand the posting policy.

2. If you have connected Twitter to LinkedIn, unconnect it for the evening. Your business connections do not need to see even one accidental party picture on the most professional social network.

3. Do not live blog or live stream the holiday party.

4. Take pictures throughout the evening with a digital camera so you can review and edit later before posting on line.

5. Set up a video station near the door and ask everyone who attends to record a short video holiday message. A santa hat or other common holiday prop makes this fun. Editing these greetings together can give you some blog content for the holiday downtime.

Social Media Tips for Companies not using Social Media

1. Many employees may have personal social media profiles, so watch out for “tweetable moments.”

2. Party pictures are fun, but they really don’t need to be on your Facebook personal profile, especially now that Facebook wants your information public.

3. Just because someone has a Blackberry, doesn’t mean they are on Twitter. Don’t make fun of them for tweeting. They are probably checking email (which they should not be doing at the company party).

4. Take advantage of this informal setting to talk up social media and explain why it’s a good thing for your company to start doing.

5. Since social media is all about being social, connect with other employees that you don’t see very often. Social media makes it easier to have conversations with others, so take those ideas into the real world.

What are your social media plans for your holiday party?

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