Social Media B2B

The 80-20 Rule of B2B Social Media

Everyone knows about the 80-20 rule. No matter how you analyze your B2B company, it always comes back to within a few percentage points of 80-20. 80% of your revenue comes from 20% of your customers. While this one is usually okay if those 20% are stable customers, it’s the other common one that is [...]

B2B Corporate Web Sites Need to be Cut from the Marketing Budget

I have spent much of my “spare” time recently thinking about the B2B corporate Web site and what is wrong with it. I thought about the tactics of it for a while and that prompted my post about making a corporate site into a social network. However, I wasn’t thinking big enough. The problem [...]

What to Do When Your B2B Company Rejects Social Media

We have written about uses of social media in B2B where passionate people took risks and leveraged their corporate capital to launch creative and innovative social media plans. But that’s not you. You have tried to convince management of the value of social media to no avail. There aren’t the resources. You just can’t get [...]