While thinking about the current state of social media and planning some research for another post, I realized that some of this may be relevant to other B2B industries and how social media can be applied in different ways. Social media in B2B is dominated by heavyweight social sites Twitter, LinkedIn and Facebook. While [...]
Wednesday, December 9, 2009
A lot of talk is happening around the importance of mobile in the future of B2B sales and marketing. The future is great of course, but today I wanted to share some mobile applications that are available today. We all know that it is critical that B2B sales teams have the tools and information they [...]
Tuesday, December 8, 2009
Please click here to take the survey We are getting close to starting a new year and Jeff and I thought it would be the perfect to time get some feedback from our amazing community here at SocialMediaB2B.com. We have created a short survey that should only take a few minutes to fill out. We [...]
Tuesday, December 8, 2009
Yesterday will long be known as the day that Google forced B2B companies to tweet. The search giant made an announcement about its new real-time search feature. See the video below for a quick look at the feature that will be rolling out to all users in the next couple of days. With this announcement [...]
Monday, December 7, 2009
Many B2B organizations are starting to use Twitter to listen to their customers, engage with customers and even prospect for new customers, but how does it work from the customer side. As a department head, you have to frequently field phone calls from sales people. You are probably receiving more cold calls then ever, as [...]
Monday, December 7, 2009
One of B2B marketing’s biggest failures has been what I call the “bolt it on” approach. This approach refers to a lack of integrated marketing and the tendency to bolt on new marketing disciplines such as e-mail, social media, etc. Organizations tend to figure out how they can use these new disciplines and even how [...]
Friday, December 4, 2009
This is a simple reminder that once you start down the path of social media, it must be integrated into all of your B2B marketing communications. Remember the old days when everybody got a web site and you had arguments over where and how to list it. Would people really remember a URL that was [...]
Thursday, December 3, 2009
July 2010 Update: This post was written seven months ago and many things about Facebook have changed. People are no longer fans of company pages, but they Like them. This causes confusion in referring to them. Are they Likers of a Page? And this week Facebook passed 500 million users. So we saw this as [...]
Thursday, December 3, 2009
When talking about social media the word “content” is constantly thrown around because it is at the center of all forms of content. The Internet is filled with blog posts that tout content as king. Content is king, but what is it is not worth your time to create it. For many B2B executives and [...]
Wednesday, December 2, 2009
As B2B companies start planning and executing social media, many communicators look to others for examples. What are the best practices for getting started. Since we are still at the leading edge of social media in B2B, it seems that many best practices either have not yet been established or they keep changing. In an [...]
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Wednesday, December 9, 2009
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