If you have read more than one blog post about social media, it is likely then that you have read one about the importance of listening and monitoring social mentions and conversations. All of the bloggers out there are right. Listening is very important. However, what has largely gone overlooked during this listening craze has [...]
Wednesday, December 16, 2009
Social media gained consistent traction in 2009 with conversation ranging from the wonders of Twitter, measuring return on investment, as well as corporate and consumer adoption. For B2B companies 2009 served as the beginning of real adoption of social media in the marketing and communications mix. Looking toward 2010 the changes likely to happen [...]
Wednesday, December 16, 2009
Frequently social media in B2B companies, and especially blogging, is a function of the marketing staff. It is easy for others in the company to defer to marketing because this is often perceived to be the job of marketing. There is so much knowledge and expertise in other areas of the company, below are some [...]
Tuesday, December 15, 2009
Author Seth Godin is known for thinking about his ideas in unique ways. He does not believe in selling his ideas. He would rather give away his ideas for free, so that they can spread more easily. But Godin is someone who has sold a lot books by giving away his ideas online through his [...]
Tuesday, December 15, 2009
In the world of business-to-business companies presentations with slides have become a staple for internal and external meetings. Because many of us rely on slides, we often need inspiration and help putting together the perfect deck. Recently I have become a fan of SlideShare.net, a site that allows users to upload and share their slide [...]
Monday, December 14, 2009
I recently wrote a post stating that video blogging wasn’t ready to be the sole solution for a B2B blogging. Another form of video that I believe will see an increase in B2B usage is livestreaming. With livestreaming people or companies can stream video in real-time on the Internet and interact with viewers through a [...]
Friday, December 11, 2009
While they may not be as lavish as they might have been in the past, and there may not be as many people in attendance, this weekend many companies will throw their office holiday parties. Whether your company is using social media or planning to use social media in 2010, as those are the only [...]
Friday, December 11, 2009
Reminder: Take The 2010 B2B Social Media Marketing Survey! I have talked about the value of video blogging before on Social Media B2B and while I think it is important, heck I even have a video blog, I don’t think they are better than text-based blogging for B2B marketing and communications. I recently read a [...]
Thursday, December 10, 2009
Last week we published a post 10 Examples of B2B Facebook Fan Pages and it was very well received by our readers. Since one of the goals of Social Media B2B is to educate people about the value and benefits of social media in B2B and provide advice on how to get started, I have [...]
Thursday, December 10, 2009
Yesterday when logging in to Facebook, users were greeted with a box stating that their privacy settings were going to be updated. The first paragraph is directed towards users and implies that Facebook is making things easier to manage with both a reduced set of controls and the ability to control individual posts and updates. But [...]
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Thursday, December 17, 2009
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