In the world of B2B social media one of the items our readers are constantly asking for are examples of what others in the B2B space are doing. Yesterday, Cisco, a huge player in the B2B technology marketplace, used a social media release to talk about new product offerings that included social tools for the [...]
Monday, November 9, 2009
Mike Schneider recently presented about Social CRM at the recent Social Media Business Forum Event in Durham, NC. At the event Jeff did an interview with Mike about Social CRM and its impact on B2B companies. We heard from many of you that you would like to see Mike actual presentation. Here it is! Below [...]
Monday, November 9, 2009
Strategy is critical. Applications facilitate communication. Something we have never talked about here, until today, is that the actually physical tools and devices that B2B marketers use are changing. Briefcases are quickly turning into backpacks that hold the tools to enable connection to and creation of content for the social web. The notepad and [...]
Friday, November 6, 2009
I am fed up. I am sick of it. Everyday I read about new social media research from all across the web. While the title maybe be catchy, the research within the post falls short and does little to move the business case for social media ahead. For example this is a recent survey I [...]
Thursday, November 5, 2009
Whether you manage social media programs or a corporate blog, next time you attend an industry conference, approach it like a content creator and you will actually get more out of the conference or tradeshow. Many others will be networking, exchanging business cards, and looking for new business, but you will be more engaged in [...]
Thursday, November 5, 2009
I am a geek. I am an early adopter. I love technology. I love the social web. I hate paper. All of these things being said, I am here to say that offline marketing is still extremely important. Social Media does not do well on its own, and for that matter, no form of marketing [...]
Wednesday, November 4, 2009
Sure we write a lot about social media and B2B companies, but when we are not starring at our keyboards, Jeff and I are out speaking about B2B social media at conferences and private events. It is always a great experience. The questions and the interactions at these events fuel new ideas for blog [...]
Wednesday, November 4, 2009
Everyone talks about the real time web and the frantic pace of society just getting faster and faster. Instant gratification has become the expectation rather than the exception. Tech blogs try to scoop each other in the same way that news organization used to. The competitive nature of this matters to the publishers far more [...]
Wednesday, November 4, 2009
You can measure anything as long as you have a clear goal to measure right? Sure, but what if you have the wrong goal? Well then everything you are measuring is wrong. As many have said before, measuring social media is not some magic spell that you have to cast just right to find the [...]
Tuesday, November 3, 2009
Ginny Skalski is the Social Media Specialist for the world’s leading LED manufacturer, Cree. The background she brings to this corporate social media job is not marketing or public relations, but journalism and community management. This means that she understands that the core of a successful social media strategy is to build a community around [...]
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Tuesday, November 10, 2009
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