One of the things that I have made clear by now is that I like to compare and contrast B2B with B2C research and situations to see what overlap exists. Because of this, I spent some of my week going through a newly released report by Razorfish. The agency’s FEED study is done annually to [...]
Tuesday, November 17, 2009
There are many examples of companies using social media for customer service, but what if you turn that around and use customer service for social media. Social media is a way of engaging with customers, rather than broadcasting message at them. Customer service, and I mean good customer service, is treating your customers like they [...]
Tuesday, November 17, 2009
I have spent a lot of time thinking recently about B2B corporate Web sites. Most are worthless and serve only some obligatory need to serve as an online brochure to the few people a month that look at it. The days of the static 10 page corporate B2B Web site are over. That vision should [...]
Monday, November 16, 2009
The transparency that the Internet provides can be a double-edged sword. Companies have to be mindful not to disclose too much information about product timelines and other important business planning information. The flip side of that means that many organizations are now testing business models and strategy in a public forum for anyone to observe. [...]
Friday, November 13, 2009
Now that Twitter Lists have rolled out and everybody is happily creating lists, how do you find the relevant ones. Even though the Twitter-based meme of Follow Friday is fading, we still like using this day to focus on recommendations of who to follow. Or in this case, which lists to follow. Using the Listorious [...]
Thursday, November 12, 2009
Note: Research from this post was taken from the 2009 Business Social Media Benchmarking Survey. For a full copy of the research please visit Business.com Last week I talked about the fact that B2B Social Media needs surveys and research that doesn’t suck. While the 2009 Business Social Media Benchmarking Survey is far from perfect, [...]
Thursday, November 12, 2009
Every so often, B2B communicators look at others in social media and sigh. Big consumer brands get all the press. Social media directors are featured in top blogs and the mainstream media. They headline conferences. And their tweets are constantly re-tweeted, which according to Guy Kawasaki is a sign of a successful tweet. Many old school, [...]
Wednesday, November 11, 2009
According to this article in Ad Age, a long list of major brands including Kellogg’s, GE and General Motors do not own the Twitter ID that is their company name. Not only do they not own the most obvious Twitter name, but someone else does. There is definitely some similarity to the early wild west [...]
Wednesday, November 11, 2009
In many B2B niches bloggers hold a lot of influence over decision making and can influence traditional media coverage. The problem is that B2B marketers treat bloggers as objects of a direct marketing campaign and bombard them with mail, e-mails and yes sometimes even faxes! My news flash for B2B marketers is that if you [...]
Tuesday, November 10, 2009
A recent partnership between two major players in the online social networking space will make some changes for B2B professionals looking to network online. Twitter and Linkedin have announced a partnership that will allow LinkedIn status updates to be published to Twitter and all or selective Twitter updates to be sent to LinkedIn. I have [...]
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Wednesday, November 18, 2009
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