Comments on: 6 B2B Content Marketing Lessons From Mashable

By: Top 20 News in B2B Sales at MrHuddle for 2009-11-19

Top 20 News in B2B Sales at MrHuddle for 2009-11-19 — Mon, 23 Nov 2009 00:59:59 +0000

[...] marketing messages memorable? > Connect the Docs blog : Click Documents 4 Likes 6 Lessons B2B Content Marketing Lessons From Mashable | Social Media B2B I have decided to break down some of the strategies that make Mashable so successful and show [...]

By: Inviting Guest Bloggers to Contribute to Your Company Blog | SEO | ideaLaunch

Fri, 20 Nov 2009 22:40:15 +0000

[...] ideaLaunch, we agree with Kipp Bodnar of Social Media B2B that having an army of bloggers is the best way to build hoards of great content and offer in-depth coverage on industry trends. It [...]

By: Mike Templeton

Mike Templeton — Thu, 19 Nov 2009 18:43:58 +0000

When I look at how popular Mashable has become, I often find myself scratching my head as to how they do it. However, you’ve just pulled out six great points as to exactly what is driving their traffic.

AND, when you think about it, if a B2B company actually employed the six tactics you mentioned, I can’t imagine why they wouldn’t be successful. If a vendor I was interested in produced lots of good content, had many people contributing, and wrote headlines that pulled me in, how could I resist?

The key now is just to get more B2B companies thinking about social media and content marketing from this perspective.

Great post, Kipp!

By: Jason Peck

Jason Peck — Thu, 19 Nov 2009 17:31:03 +0000

Very helpful info here. Your idea to take a few minutes to take a look at what makes a favorite website/s successful is a great one.

Back to Mashable. For me, it was their use of lists that drew me in and turned me into a regular reader. I get a lot of value out of them.

By: Janeile

Janeile — Thu, 19 Nov 2009 17:11:35 +0000

Excellent post! A lot of people would look at Mashable and not see a B2B strategy at all, but when you really think about it, Mashable is a resource for social media freelancers and small businesses. They are operating in a B2B landscape themselves – whether it be a primary part of their business strategy or not.

By: Wayne Sutton

Wayne Sutton — Thu, 19 Nov 2009 15:29:56 +0000

Nice review of how Mashable post content. It’s a good example of how companies can follow their strategy to increase traffic and sales.