Comments on: LinkedIn Custom Groups = COMPLETE Waste Of Money http://socialmediab2b.com/2009/11/linkedin-custom-groups/ Thu, 11 Mar 2010 22:18:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott Manley http://socialmediab2b.com/2009/11/linkedin-custom-groups/comment-page-1/#comment-1563 Scott Manley Mon, 23 Nov 2009 16:00:37 +0000 http://socialmediab2b.com/?p=1602#comment-1563 Good post Kipp. I've got to believe that LinkedIn is targetting extremely large companies that a) Don't know much about social media other then they need to say they're using it, b) See this as a cheaper and quicker method of starting a community then trying to get a project approved and implemented inside their company using their own IT (I've seen this a few times.) or c) Both. From a business aspect, LinkedIn is great for networking people and finding/filling job positions. That's about it. They have made consistent decisions that continue to minimize the value of the platform to companies in any other method. While they continue to say that they'll open their platform up to outside developers and apps, that has yet to be seen and they are still a very closed community. I agree that no company should ever pay that kind of money to build their community on a site that's not theirs or that can't be easily migrated or distributed on other social media platforms. The ROI isn't anywhere close to justified and companies will be giving way too much leverage to LinkedIn as a middleman between them and their community. Yes, LinkedIn has the numbers when it comes to business users but they haven't done nearly as much as they could if they would open up their platform. The recent tie-in to Twitter is a perfect example of LinkedIn realizing that open is better. Status updates on LinkedIn have gone up dramatically since they added the feature. If they want to find ways to continue to monitize the platform, charging a lot of money for little benefit on a closed community is not going to be a viable option. Good post Kipp. I’ve got to believe that LinkedIn is targetting extremely large companies that a) Don’t know much about social media other then they need to say they’re using it, b) See this as a cheaper and quicker method of starting a community then trying to get a project approved and implemented inside their company using their own IT (I’ve seen this a few times.) or c) Both.

From a business aspect, LinkedIn is great for networking people and finding/filling job positions. That’s about it. They have made consistent decisions that continue to minimize the value of the platform to companies in any other method. While they continue to say that they’ll open their platform up to outside developers and apps, that has yet to be seen and they are still a very closed community.

I agree that no company should ever pay that kind of money to build their community on a site that’s not theirs or that can’t be easily migrated or distributed on other social media platforms. The ROI isn’t anywhere close to justified and companies will be giving way too much leverage to LinkedIn as a middleman between them and their community.

Yes, LinkedIn has the numbers when it comes to business users but they haven’t done nearly as much as they could if they would open up their platform. The recent tie-in to Twitter is a perfect example of LinkedIn realizing that open is better. Status updates on LinkedIn have gone up dramatically since they added the feature. If they want to find ways to continue to monitize the platform, charging a lot of money for little benefit on a closed community is not going to be a viable option.

]]> By: Andrew Davis http://socialmediab2b.com/2009/11/linkedin-custom-groups/comment-page-1/#comment-1505 Andrew Davis Fri, 20 Nov 2009 15:23:13 +0000 http://socialmediab2b.com/?p=1602#comment-1505 Great post! This is ludicrous. Can't you do all the things LinkedIn is hoping to charge you for at Ning... for free? Thanks for the great post! - Drew Great post! This is ludicrous. Can’t you do all the things LinkedIn is hoping to charge you for at Ning… for free?

Thanks for the great post!
- Drew

]]> By: uberVU - social comments http://socialmediab2b.com/2009/11/linkedin-custom-groups/comment-page-1/#comment-1504 uberVU - social comments Fri, 20 Nov 2009 15:18:59 +0000 http://socialmediab2b.com/?p=1602#comment-1504 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by eSuiteOne: LinkedIn Custom Groups = COMPLETE Waste Of Money: LinkedIn, the extremely popular B2B social netwo.. http://bit.ly/4pZKb7 #social #b2b... Social comments and analytics for this post…

This post was mentioned on Twitter by eSuiteOne: LinkedIn Custom Groups = COMPLETE Waste Of Money: LinkedIn, the extremely popular B2B social netwo.. http://bit.ly/4pZKb7 #social #b2b…

]]>