We love examples of companies doing the right things when it comes to leveraging social media for B2B marketing and communications. We are also interested in new high tech company examples being used to represent B2B social media. We are are going to take a look at Autodesk, a CAD software companies that develops many [...]
Last Thanksgiving I wrote a post for another blog comparing a marketing campaign to Thanksgiving dinner. I have updated that post below looking at the similarities of a B2B social media campaign to preparing a Thanksgiving dinner.
The main functions of preparing dinner involve planning, shopping, cooking, serving, eating and cleaning up. Each one of these [...]
In today’s social web it is easy to get distracted by the newest shiny object. This isn’t a bad thing because some of those shiny objects could have an important impact on the future of your organization. The downside of this is that they can easily distract you from what is important and working right [...]
This week LinkedIn took a big step in improving its relevance to B2B users and organizations by opening its API. I have talked before about the implications of APIs on B2B companies, but LinkedIn’s announcement is a big one. If you don’t want to take the time to read this post then you can just [...]
Recently Gartner, the respected analyst organization, released their predictions about Mobile Consumer Applications In 2012. While I agree with most of Gartner’s consumer predictions, I wanted to talk about the impact of mobile on B2B organizations in the next year. Planning for 2012 is great, but it is important to understand what is actionable this [...]
Many B2B industries are small with a handful of influencers and thought leaders. It is relatively easy to discover the influencers in these types of niches, but if you are operating in a larger arena, or you want to connect with others in the larger sector from where you operate, here are some ideas for [...]
The rise of niche social networks through platforms such as Ning has allowed active communities to form. Since B2B is all about niches, it make sense that we see B2B communities like FohBoh (Front of the House, Back of the House) form and strive. As we see B2B communities form we also see different organizations [...]
LinkedIn, the extremely popular B2B social network, announced that is was going to allow marketers to create custom groups. The problem: is they want $50,000 a month. Yes, you read that number correctly. LinkedIn wants you to pay them $600,000 a year for a custom group and platform advertising.
From MediaPost article:
“With the new custom [...]
Twitter has now rolled out the new retweet function to all users, so here are some thoughts about how it works and how it relates to B2B marketing. These are changes on the Twitter.com web site and have not been implemented on the clients that many people use to interact with Twitter. If you use [...]
If you are new to social media, or are someone who has been in the industry for a while, you are likely familiar with Mashable, the most popular blog dedicated to discussions about the social web. Jeff and I talk frequently about what makes Mashable so successful. Interestingly though, how they succeed has a lot [...]