Video: @SchneiderMike Explains Social CRM in a B2B Context
Thu, Oct 29, 2009
CRM, Communications, Interviews, Marketing, Sales, Social Media 101
While Mike Schneider was in North Carolina speaking at the Social Media Business Forum speaking about Social CRM, he took a few minutes to explain Social CRM to me. He describes is as encouraging a buyer-led conversation around your products and services, and providing a place, or community, for those conversations to happen.
Mike has spent his career solving problems using technology with a focus on marketing and analytics. He is currently Vice President Director of Contributions (an analytics and emerging technology group) at Allen & Gerritsen. Follow him on Twitter twitter.com/SchneiderMike.
Jeffrey L. Cohen is the Managing Editor of SocialMediaB2B.com. Follow Jeff on Twitter at @jeffreylcohen or on Google+.
Tags: SchneiderMike, smbf, social crm, Video
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