Social Media B2B

B2B Social Media Lead Generation Using SlideShare

Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare [...]

6 Books Every B2B Social Media Marketer Should Read

UPDATE: Since writing this post several years ago a new book has been releases. Kipp Bodnar and Jeffrey L Cohen have written The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. This book serves as the definitive guide to social media marketing for B2B companies [...]

B2B Apps for the iPhone

Yesterday we joked that there is not an iphone app to help with influencer marketing in the B2B space, so that got us thinking about what iphone applications there are for B2B. While the Blackberry is still the smart phone of choice in larger organizations, the iphone is making inroads into corporate America. The number [...]

It Is About Understanding Who Influences The B2B Influencers

Social media marketing is an extremely generic term. It means many things to different people. To some it means using the social web to influence word-of-mouth positively for a product or a brand. This is not a new model for marketing. Public relations has long tried to influence traditional media to report about products and [...]

14 B2B Thinkers to Follow on Twitter

One of the best values that Twitter offers is the opportunity to follow smart people and to listen to what they have to say. As Twitter is a conversational medium, you also have the chance to interact with people in your industry that you may have never met. It’s a great way to build relationships, [...]

6 Ways To Optimize Tweets For Inbound B2B Marketing

If you are in a B2B organization that has decided to included Twitter as part of its marketing strategy, then this post is for you. Like blogging or creating any type of content on the web, there are always ways to optimize the information you share to not only maximize its relevance to audiences, but [...]